Associate Director, Digital Marketing

3 days ago


Singapore Standard Chartered Singapore Full time

Overview

We are seeking a highly driven Associate Director, Digital Marketing to lead the implementation of performance marketing initiatives, optimise channel mix, and build frameworks that drive measurable business growth and brand equity impact. This role requires deep expertise in digital measurement, attribution, martech enablement, and integrated media planning, combined with the ability to connect brand health outcomes to performance effectiveness. The position will serve as the voice of digital marketing, collaborating with business, digital sales, and cross-functional teams to deliver best-in-class go-to-market (GTM) strategies while ensuring marketing is accountable for both commercial impact and long-term brand equity growth for Standard Chartered



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