Associate director, occupier services, business development services, asia pacific
5 days ago
Job Title
Associate Director, Occupier Services, Business Development Services, Asia Pacific
Job Description Summary
Cushman & Wakefield is looking for a dynamic Associate Director to spearhead our sales-driven initiatives targeting the occupier audience within the commercial real estate sector across the Asia Pacific market. In this pivotal role, you will focus on strategic marketing activity, with a particular focus on bottom-of-the-funnel strategies to accelerate sales growth, enhance client conversion rates, secure renewals and drive significant sales outcomes.
As Associate Director, Occupier Services, you will play a crucial role in crafting sales-focused marketing strategies that directly support our sales objectives and expand our market share.
Job Description
Principal focus areas will include:
Sales-Driven Strategy Development : Formulate and execute marketing initiatives that align closely with sales goals, targeting occupier-focused business lines to boost revenue.
Client Engagement and Conversion : Implement strategies to deepen client relationships and improve engagement, actively driving conversions and renewals through personalized marketing.
Digital Sales Enablement : Utilize digital tools and platforms to empower sales teams, streamline client interactions, and maximize conversion opportunities.
Cross-Selling and Collaboration : Identify and drive cross-selling opportunities between occupier and investor services, working hand-in-hand with sales teams to enhance client interactions and outcomes.
Data-Driven Insights and Performance Optimization : Leverage analytics to gain insights into client behaviors, continuously refine sales strategies, and improve marketing effectiveness to achieve sales targets.
Market Share Expansion : Collaborate with multi-functional teams to enhance brand presence, develop sector-specific approaches, and penetrate new markets across the Asia Pacific.
Brand Awareness and Market Development : Collaborate with cross-functional teams to drive brand awareness initiatives, develop sector-specific strategies, and expand market presence in Asia Pacific.
This role demands a strategic thinker with a strong sales orientation, able to lead the charge in using innovative marketing tactics to drive sales and secure a competitive edge in the commercial real estate industry.
Key responsibilities include:
Sales-Focused Strategy Development : Design and implement targeted marketing strategies that align with sales objectives, specifically for occupier-focused business lines, to enhance revenue growth and market share.
Account-Based Marketing Leadership : Cultivate intimate knowledge of key accounts and establish an Account-Based Marketing (ABM) model across the Asia Pacific region to drive personalized engagement and conversion.
Client Engagement and Cross-Selling : Collaborate with local market teams to understand client needs and uncover cross-selling opportunities, enhancing sales outcomes and client satisfaction.
Creation of Sales-Driven Deliverables : Lead the development of impactful sales tools, thought leadership content, and digital assets to support the sales team and improve client communications.
Digital Sales Enablement : Implement cutting-edge digital marketing strategies to maximize return on investment, streamline client interactions, and increase conversion rates.
Knowledge Management and Process Optimization : Utilize platforms like Synapse to improve process efficiencies and marketing effectiveness, empowering the sales team with necessary insights and tools.
Performance Analytics and Optimization : Track and analyze performance metrics to automate proposal responses and refine marketing strategies, ensuring alignment with sales targets.
Brand and Market Expansion : Drive initiatives to boost brand awareness and develop sector-specific strategies, strengthening market presence across the Asia Pacific.
Data-Driven Insights and Localization : Leverage data analytics to inform thought leadership content and client care programs, tailoring strategies to local market demands to elevate overall market presence.
Collaborative Sales Strategy Enhancement : Work closely with Business Development and Sales (BDS) teams to integrate sector and market strategies, emphasizing a comprehensive and cohesive approach to achieving sales goals.
Key skills & capabilities
Strategic Marketing Expertise : Extensive B2 B marketing experience with a focus on developing and implementing sales-focused strategies to drive revenue growth and enhance client engagement.
Technical Proficiency : Skilled in leveraging digital marketing tools and platforms for sales enablement, including CRM systems, data analytics software, and knowledge management platforms.
Sales Orientation : Proven ability to craft and execute bottom-of-the-funnel strategies that increase client conversion rates and maximize ROI.
Data-Driven Decision Making : Expertise in analyzing market data to inform strategic decisions and optimize marketing effectiveness.
Effective Communication : Strong communication skills, adept at customizing content to meet the diverse needs of key clients and target audiences.
Project and Proposal Management : Proficient in managing complex projects and developing compelling proposals that align with business objectives.
Adaptability and Agility : Capable of thriving in fast-paced environments, prioritizing effectively, and adjusting strategies to respond to changing market conditions.
Relevant data-driven tertiary education or relatable experience, preferably in a commercial real estate environment.
Strong knowledge of digital marketing data and technology platforms such as Sitecore, Salesforce, Salesforce Marketing Cloud, etc.
Excellent written and oral communication skills.#J-18808-Ljbffr
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Singapore Cushman & Wakefield Full timeJob Title : Associate Director, Occupier Services, Business Development Services, Asia Pacific Job Description Summary Cushman & Wakefield is looking for a dynamic Associate Director to spearhead our sales-driven initiatives targeting the occupier audience within the commercial real estate sector across the Asia Pacific market. In this pivotal role, you...
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