Associate Manager

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Associate Manager / Manager, Commercial Excellence, SEA
role at
BD
Join to apply for the
Associate Manager / Manager, Commercial Excellence, SEA
role at
BD
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the makers of possible
BD is one of the largest global medical technology companies in the world.
Job Description Summary
Job Description
We are
the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Why Join Us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a
maker of possible
with us
Job Summary
Lead SEA BDX's commercial excellence by owning SFDC/PowerBI governance and analytics for sales and marketing funnel management, delivering training on win room processes and funnel metrics, and providing insights and monthly reporting support to the line manager and country teams on revenue management and funnel-related analytics.
Develop and execute a 3-year commercial excellence roadmap aligned with Global (GA) and SEA Leadership Team (LT) priorities to optimize pipeline efficiency. Collaborate with the Salesforce Effectiveness Manager, Sales, Marketing, Finance, Commercial Operations, and the Commercial Excellence Analyst to drive data-driven decisions and revenue growth.
Key Responsibilities
SFDC/PowerBI Governance
Design and implement SEA-specific SFDC workflows for sales calls/pipeline health and marketing funnels, ensuring alignment with SEA/GA standards and local market requirements for seamless data flow.
Develop and maintain SEA PowerBI dashboards (where applicable) to provide real-time visibility into funnel, sales call quality performance and KPIs (e.g., win room, commitment to close, funnel velocity, etc.).
Automate SFDC/PowerBI reporting processes to streamline data collection and enhance pipeline efficiency across SEA markets.
Conduct regular CRM data audits in partnership with TGS/GA to ensure data accuracy, integrity, and compliance with region/country governance policies.
Lead integration of SFDC with external platforms (e.g., marketing automation tools, SAP) to improve funnel data flow and reporting accuracy, where required.
Funnel Analytics & Reporting
Deliver actionable insights on sales calls/pipeline health and marketing funnel performance (e.g., lead-to-opportunity conversion, campaign ROI, funnel velocity) to SEA LT to support revenue management.
Provide monthly ComEx reporting support to country teams, analyzing funnel metrics and their impact on revenue performance, ensuring alignment with SEA BDX goals.
Design and deliver training programs for sales and marketing teams on BD Excellence (e.g. win room processes, funnel management, and key funnel metrics), ensuring adoption across SEA markets.
Optimize sales calls and funnel performance by identifying and resolving bottlenecks (e.g., lead drop-off, stalled opportunities) using data-driven solutions and analytics.
Monitor marketing campaign effectiveness, providing insights to region/country Marketing and the SEA Salesforce Effectiveness Manager to align campaigns with sales strategies.
Leadership & Collaboration
Provide sales calls and funnel insights to the Salesforce Effectiveness Manager to inform territory planning and incentive strategies, ensuring alignment with pipeline health.
Lead the SEA Commercial Excellence Council, facilitating cross-functional discussions to drive pipeline optimization and actionable outcomes across SEA markets. Document action items from SEA Commercial Excellence Council meetings, ensuring timely follow-up and completion of deliverables.
Collaborate with Sales, Marketing, Finance, and Commercial Operations teams to align funnel strategies with pricing, segmentation, and revenue objectives.
Monitor MedTech industry trends to propose CRM and analytics enhancements, ensuring SEA BDX remains competitive in funnel management.
Engage with country teams to ensure consistent adoption of funnel management processes and reporting standards across SEA markets.
Project Management
Lead high-priority projects (e.g., SFDC rollouts, funnel integrations, PowerBI upgrades) to ensure timely, within-budget delivery across SEA markets.
Oversee user acceptance testing (UAT) for CRM and analytics enhancements, coordinating with IT, Marketing, Commercial Operations, and the Commercial Excellence Analyst for seamless adoption.
Develop project plans and timelines for funnel-related initiatives, ensuring alignment with SEA LT priorities and global standards.
Ad-hoc tasks or projects as assigned
Key Metrics
Sales call quality, funnel velocity, pipeline health
Qualifications, Required Knowledge & Experience
Bachelor's degree in Business, Economics, Engineering, Data Science, Marketing, or related field; Master's degree preferred.
5-7 years in MedTech/Pharmaceutical industry, with 3+ years in CRM/Commercial Excellence roles focused on SFDC/PowerBI and funnel analytics.
Advanced expertise in SFDC configuration, PowerBI dashboard development, and sales/marketing funnel management; expert-level proficiency in Microsoft Office.
Proficiency in Python, R, or SQL for advanced analytics preferred.
Exceptional English communication skills (oral/written) for delivering training, reporting, and presenting insights to senior leadership and country teams.
Strategic, analytical, and collaborative with a positive, can-do, results-driven mindset
Proven ability to collaborate with cross-functional teams.
Click on apply if this sounds like you
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
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Required Skills
Optional Skills
Primary Work Location
SGP The Strategy
Additional Locations
Work Shift
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Sales and Management
Industries Medical Equipment Manufacturing
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