Marketing Manager, Specimen Management, CASAJ

5 days ago

Singapore BD Nogales Norte Full time

Marketing Manager, Specimen Management, CASAJ BD Nogales Norte, Becton, Dickinson and Company is seeking a dynamic and results‐driven Marketing Manager to lead portfolio execution and performance across the CASAJ region for the Specimen Management business. Key Responsibilities Own and drive revenue and gross profit targets across the region. Develop and implement product and portfolio strategies grounded in core marketing principles—segmentation, positioning, value proposition, and messaging. Create a blueprint for success and collaborate with country teams to tailor strategies to local market needs. Manage all aspects of the marketing strategy for the assigned platform and in close alignment with the regional platform marketing leader; develop and align marketing and business plans with key stakeholders. Implement and maintain best practices in brand marketing and product development marketing, leveraging the BD Way of Marketing and BD Way of Selling. Lead the rollout of regional campaigns, initiatives, and marketing collaterals (digital and physical) to support strategy execution. Design and deploy marketing solutions that address customer pain points and unmet needs. Build and manage relationships with internal and external stakeholders, including clinical societies, medical and lab associations, and instrument companies. Work closely with global platform leaders, HEOR, and Medical Affairs to ensure alignment and strengthen the value offering. Partner with Supply Chain Management and Marketing Operations to ensure supply continuity and effective demand planning. Analyze monthly and quarterly performance data; develop and share action plans to meet financial and strategic goals. Track portfolio funnel progress, win/loss outcomes, and drive follow‐through with country teams. Keep abreast of CASAJ market trends and be the voice of customer (VOC) to the global product development planning process; create/validate business cases for new opportunities within the region. Ideal Candidate Profile Bachelor's degree in Marketing, Business, Science, or a related field (MBA preferred). 8–10 years of marketing experience in medical devices, pharmaceuticals, or diagnostics. Proven success in portfolio marketing, campaign management, and performance tracking. Strong understanding of marketing fundamentals across the product lifecycle. Experience working in a matrix environment with regional and local teams. Familiarity with Greater Asia markets is a plus. Strong grounding in core marketing principles and strategic frameworks. Commercial mindset with sharp execution capabilities. Analytical thinking and business acumen. Collaboration and influence across functions and geographies. Customer‐centric approach with deep market insight orientation. High resilience and a hands‐on, detail‐oriented working style. Proactive, self‐driven, and solution‐focused mindset. Team‐oriented attitude, willing to roll up sleeves and work closely with country teams. High initiative and drive—go‐getter mentality with relentless focus on results. BD is an Equal Opportunity/Affirmative Action Employer. For more information about BD careers, visit #J-18808-Ljbffr

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