
Content Marketing Executive
2 weeks ago
Job Description: Content Marketing Executive, Supermom
Location: Singapore (covering Southeast Asia)
Reports to: B2C Marketing Manager
About Supermom: Supermom is Southeast Asia's leading parenting platform powered by a trusted community of moms. As we seek to grow into the most intelligent and influential digital village for moms across the region, we seek to connect, empower, and inspire millions of parents across Singapore, Malaysia, and Indonesia through our ecosystem of content, experiences, and brand partnerships.
We are now seeking a
Content Marketing Executive
to join our marketing team. In this role, you'll craft and manage content that strengthens Supermom's brand voice across the region in Singapore, Malaysia and Indonesia to drives parent engagement, and supports campaigns across product, growth, partnerships, and community.
Why This Role is Special : At Supermom, your content will go beyond marketing — it will directly support and inspire thousands of parents every day. This is a hands-on role where you'll get to:
Create for a community-first platform, not just campaigns
Experiment with WhatsApp-first engagement, a pioneering approach in parenting
Work across video, social, and community content, gaining end-to-end experience
Collaborate with Product, Community, and Partnerships teams, seeing how content drives real impact
Key Responsibilities
Content Strategy & Planning
Support the B2C Marketing Manager in building an integrated content strategy
Develop and manage the content calendar across social, WhatsApp, email, and blog
Align content with product launches, marketing campaigns, and community engagement activities
Maintain and evolve brand voice, messaging, and content guidelines to ensure consistency across channels
Partner cross-functionally with Product Marketing, Community, and Partnerships to ensure content supports business objectives
Content Production & Execution
Write and edit compelling copy for campaigns, social media, blog posts, newsletters, and WhatsApp broadcasts
Produce short-form video content (planning, shooting, and basic editing) for social and community channels
Collaborate with graphic designers on creative assets, stepping in to create simple visuals in Canva when needed
Curate and adapt user-generated content from the Supermom community to support engagement and advocacy
Track content performance, report insights, and recommend improvements to optimise engagement and reach
Cross-Team Collaboration
Work with Product Marketing to craft parent-friendly feature launch content
Partner with the Community team to deliver engaging content for group activations and ambassador programs
Support the Partnerships team in producing branded content for clients
Analytics & Optimisation
Track performance of content across platforms, share insights, and recommend improvements
Experiment with formats (A/B testing visuals, copy, video length) to optimise engagement
Qualifications & Experience
Degree/Diploma in Communications, Marketing, Media, or related field
Fresh graduates or 1-2 years of experience in content creation, digital marketing, or social media
Strong interest in social media, content trends, and digital storytelling
Good copywriting and communication skills across short and long-form content
Basic ability to produce content (short-form videos, simple visuals in Canva)
Comfortable working with designers, but able to independently create simple assets when needed
Familiar with platforms such as Instagram, TikTok, Facebook, and WhatsApp communities
Proactive, creative, and eager to learn in a fast-paced marketing team
Why Join Supermom?
Lead community-building for Southeast Asia's largest parenting ecosystem
Be at the forefront of connecting brands with real parents in authentic and impactful ways
Work with a passionate team driving innovation in the parenting space
Regional exposure across three of SEA's most dynamic markets
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