Digital Marketing Specialist

5 days ago


Paya Lebar, Singapore THE SUPREME HR ADVISORY PTE. LTD. Full time

Work Hour : Mon- Fri 9AM - 6PM Starting Salary: $ Location :Paya Lebar Rd Key Responsibilities Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition. Design and develop engaging, both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines. Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate. Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup. Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy. Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations. Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance. Requirements Bachelor's degree in Marketing, Digital Media, Communications, or a related field. Minimum 2 years of hands-on experience managing Facebook and Google Ads campaigns The Supreme HR Advisory Pte. Ltd || 14C7279Chua Jie Ying (Cai Jie Ying), Evelynn || EA Personnel License R #J-18808-Ljbffr



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