Hogarth Worldwide Ltd | Social Media Executive

2 weeks ago


Singapore Hogarth Worldwide Ltd Full time

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
Roles and Responsibilities
Overall
Actively supports company’s social media platform requirements such as Facebook, LinkedIn, YouTube, Instagram and forums
Supports social media calendar management to ensure the content is published by the stipulated deadlines and within guidelines and design philosophies
Traffic requests that come in across multiple BUs, audit and streamline current processes for better efficiencies
Ensures operational excellence of the platforms day-to-day health and needs
Work closely with Social Media Manager, peers and strategic brand lead agency to implement the new FY’s ‘Culturfy’ strategy and pillar content
Foster and strengthen new relationships with key influencers within the community via strategic lead agency’s influencer strategy
Increase engagement across all platforms to achieve SMART KPIs for each for the new FY
Coordinate with xfn teams to ensure brand consistency across all platforms and output
Liaise with PMs, respective Comms teams to stay updated on new products and features
Lead discovery for new digital technology and/or social trends and better WOW
Work closely with marketing and customer care teams to identify and plan responses to community members and customers in a professional, personable, and timely manner to foster engagement
Work with the marketing and creatives to create high quality, engaging, relevant, and timely content
Social monitoring and community management
Reactive: Work closely with POC to field requests for trend identification
Deploy social listening tools to monitor positive/negative comments and topic trends
Strive to boost engagement and resolve any potential conflicts that may affect brand reputation
Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback
Requirements
Bachelor’s degree in Marketing or relevant field
Experience in community management for a telco/retail-centric business
Familiar with social media platforms
Proven work experience as a community manager for a notable brand
Excellent verbal communication and writing skills
Hands-on experience with social media management for brands
Ability to interpret website traffic and online customer engagement metrics
Attention to detail, ability to multi-task and crisis manage
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