Marketing Executive

24 hours ago

Singapore @ASK Training Full time

Marketing Executive (Digital Advertising & Campaigns)Join to apply for the Marketing Executive (Digital Advertising & Campaigns)role at @ASK Training . @ASK Training is looking for a driven and analytical Marketing Executive (Digital Advertising & Campaigns) to join our marketing team. You'll take the lead in managing and optimising our paid media campaigns — including Google Ads, Microsoft Ads, and LinkedIn Ads — while supporting the execution of broader digital marketing initiatives such as social media, email marketing, landing page launches, and content marketing. This role is ideal for someone who's detail-oriented, results-driven, and eager to grow into a well-rounded marketer. You will collaborate with internal teams to drive brand awareness, engagement, and lead generation. Key Responsibilities Plan, execute, and optimise paid campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads. Conduct regular performance analysis using GA4, Tag Manager, and platform analytics to improve ROI and lead quality. Develop ad copy, creative briefs, and landing page requests aligned with campaign goals. Manage campaign budgets, bidding strategies, and audience targeting to ensure efficiency. Support end-to-end execution of digital marketing campaigns, including email marketing (EDMs), remarketing, social media and content amplification. Coordinate organic and paid social campaigns across platforms (LinkedIn, Facebook, Instagram, TikTok), ensuring consistent brand voice and alignment with campaign objectives. Collaborate with the content and design teams to plan and publish engaging digital assets such as posts, short‐form videos, infographics, and landing pages. Assist with content scheduling, community engagement, and performance tracking on social channels. Conduct A/B testing, tracking setup, and post‐campaign reporting to evaluate and optimise results. Monitor competitor activities, industry trends, and emerging tools in digital advertising, social media, and content marketing. Coordinate with external vendors, agencies, or partners when needed (e.g., media platforms, ad credits, campaign support). Participate in brainstorming sessions for new marketing initiatives, product launches, or events. Contribute ideas for content marketing, SEO, website enhancements, or lead generation strategies. Requirements 4+ years of experience in marketing or paid advertising (agency or in‐house). Hands‐on experience managing campaigns on Google Ads (Search & Display); exposure to LinkedIn Ads or Microsoft Ads is a plus. Familiarity with social media management (LinkedIn, Facebook, Instagram, TikTok) and content coordination. Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking. Strong analytical mindset with attention to detail and data accuracy. Excellent written and verbal communication skills. A proactive learner who enjoys testing, iterating, and optimising campaigns for better results. Ability to work independently and collaborate effectively with cross‐functional teams. Benefits Hybrid Work – Flexibility to work from home or the office. Professional Development – Grow and learn within a dynamic and supportive team. Competitive Compensation – Attractive salary and benefits package based on experience and skills. Collaborative Environment – Work with a passionate marketing and tech team that values innovation. #J-18808-Ljbffr

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