Manager/ Senior Manager, Marketing Healthy Lifestyle
22 hours ago
Manager / Senior Manager, Marketing Healthy Lifestyle (9‐Month Contract)What the role is: The Marketing Healthy Lifestyle (MHL) Department spearheads strategic planning, development and implementation of marketing and media strategies for Health Promotion Board's (HPB) flagship campaigns in healthy eating and physical activity. It also promotes personalised holistic health through the Healthy 365 app, aligning with HPB's vision of building a nation of healthy people. Responsibilities: Synthesise data and distil consumer insights to create innovative, credible and insights‐driven communications that influence and sustain the adoption of healthy behaviours. Develop and implement effective above‐the‐line, below‐the‐line and digital marketing and media strategies as part of integrated marketing campaigns. Manage stakeholders to drive alignment and collaboration in go‐to‐market strategies, including ecosystemic marketing, tactical promotions and market activations to achieve KPIs such as app downloads and programme sign‐ups. Monitor, optimise and evaluate campaign performance based on agreed metrics, refining messages, mechanics and execution to meet targets. Deliver timely, customer‐centric responses to public queries/feedback following HPB's social media guidelines via a Customer Experience Management platform. Partner with creative, media, research and other third‐party agencies to achieve effective marketing results and performance. Manage budgets, procurement, invoicing, forecasting, accruals and project timelines to ensure timely delivery and value for money. What we are looking for: Relevant qualification in Marketing or Communications. Minimum 5 years of experience managing and executing integrated communications, marketing and branding in a B2C environment. Ability to analyse complex data to distil insights and make strategic recommendations. Proven track record in content, database and performance marketing, including marketing automation and omnichannel marketing. Hands‐on experience in ensuring seamless and effective UX/UI for website design and mobile app development. Excellent grasp of social media and digital analytics. Ability to multi‐task and work independently or in a team within a fast‐paced matrix environment. Strong project management and budget planning skills. Good communication and interpersonal skills. Creative flair and an eye for detail. Seniority level: Associate Employment type: Full‐time Job function: Marketing and Sales Industries: Wellness and Fitness Services #J-18808-Ljbffr
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Singapore Health Promotion Board Full timeManager / Senior Manager, Marketing Healthy Lifestyle (9‑Month Contract) What the role is: The Marketing Healthy Lifestyle (MHL) Department spearheads strategic planning, development and implementation of marketing and media strategies for Health Promotion Board’s (HPB) flagship campaigns in healthy eating and physical activity. It also promotes...
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Singapore Health Promotion Board Full timeWhat the role is The Marketing Healthy Lifestyle (MHL) Department spearheads the strategic planning, development and implementation of marketing and media strategies of the Health Promotion Board’s (HPB) flagship campaigns in priority areas of healthy eating and physical activity, while promoting personalised holistic health through the Healthy 365 app –...
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Singapore HPB Health Promotion Board Full time**[What the role is]** The Marketing Healthy Lifestyle (MHL) Department spearheads the strategic planning, development and implementation of marketing and media strategies of the Health Promotion Board’s (HPB) flagship campaigns in priority areas of healthy eating and physical activity, while promoting personalised holistic health through the Healthy 365...
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Singapore National University Health System Full timeJob Responsibilities: 1) Support in planning and operationalising of Health Precincts and community care team concept to achieve health-social integration with internal and community stakeholders. 2) Track progress of workplans and workstreams on Healthy Precincts. 3) Support in developing and operationalising plan to empower community to take care of their...
