Video Product Marketing Manager

5 days ago


Singapore Singtel Group Full time

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An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that take your career to new heights. So, when you say hello to us, you are really empowered to say...“Hello BIG Possibilities”.
Be a Part of Something BIG
Are you passionate about entertainment and ready to shape the way audiences experience video?
At Singtel, we’re transforming how people connect with their favorite content. We’re seeking a Video Product Marketing Manager to take the reins of our video business operations, driving growth, innovation, and customer delight.
Make an Impact by
Overseeing the growth, profitability and oversight of Video business operations.
Planning for and executing campaigns to grow Gross Adds wherever possible and increase the ARPU of the existing customer base.
Develop campaigns to maximize Gross Adds from different sales channels.
Work with the LMAA team to upsell more content whether Pay TV, OTT video or non-video products and services.
Look into and iron out customer care issues together with internal Singtel customer care, Network, Content, LMAA and Product Development teams.
Manage the linear TV and OTT video business in an integrated manner for coherent packaging, content engagement and lifecycle management.
Achieve and grow TV Gross adds from various Singtel sales channels.
Improve TV upsell by supporting the LMAA team.
Launch new channels and packs as we acquire new video content.
Manage cessation of channels as may be from time to time.
Grow the take-up of OTT video content amongst the existing pay TV subscriber base.
Skills for Success
Minimum Degree, bonus if specializing in Marketing or Finance.
Minimum 4-5 years of experience in marketing/business domain.
Comfortable with numbers.
Proficiency in Excel and PowerPoint.
Excellent negotiation skills in managing different interests and discussing new business deals.
Bonus if you have experience in managing external vendors and conducting presentations to top management.
Rewards that Go Beyond
Full suite of health and wellness benefits.
Ongoing training and development programs.
Internal mobility opportunities.
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
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