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Deputy director, corporate communications
2 months ago
What the role is:
As Deputy Director (Marcoms), you will be part of the Corporate Communications team of the Communicable Diseases Agency Planning Office (CDA PO). You will work on the marketing communications strategy to support the establishment of the Communicable Diseases Agency. The CDA is a new government agency that is being established by the Ministry of Health (MOH) to oversee Singapore’s communicable disease preparedness, prevention and control, surveillance, risk assessment and outbreak response. The CDA PO’s role is to plan and execute the setup of the CDA, which will consolidate and build on the public health functions under MOH, the National Centre for Infectious Diseases, and the Health Promotion Board. Public trust is crucial in managing current and future public health threats and this trust can be built through effective strategic, media and marketing communications. Hence this role leading the Marcoms department within the Corporate Communications division will contribute to building the mindshare of CDA as the voice of authority in communicable diseases, build up the branding of CDA locally and internationally, and educate the public on communicable diseases and preventive measures so that they can take appropriate actions to protect themselves and their communities.
What you will be working on:
Job responsibilities:Drive roll-out of annual national public education campaigns utilising media, digital media, and out-of-home channels.
Drive procurement of vendors for media buying, creatives and market research for national public education campaigns.
Track overall usage of tender contract and effectiveness of national public education campaigns in reaching CDA strategic communication objectives and campaign objectives.
Drive development and implementation of annual social media strategy, in alignment with annual CDA communications strategy.
Drive content development of all CDA social media pages and edit content for all social media posts.
Drive content development for CDA corporate website to ensure that it provides up-to-date information and is the go-to site for communicable diseases content.
Edit all content to be uploaded on corporate website.
Track user engagement and other metrics of CDA corporate website and across all social media channels.
Drive corporate branding and development of corporate publications like annual report and development of corporate collaterals like corporate brochure and corporate video and corporate gifts.What we are looking for:
Job Requirements:Minimum 12 years experience with the government sector, healthcare institution or a medium to large organisation preferably handling social media, website, content development, marketing communications, with relevant team leader experience.
Resilient team leader and player.
Excellent communication and written and editing skills.
Strong analytical, critical thinking and problem-solving capabilities.
Able to work in a fast-paced and dynamic environment with tight timeframes.
Excellent stakeholder management, leadership and interpersonal skills.
As part of the shortlisting process for this role, candidates may be required to complete a medical declaration and/or undergo further assessment.
About Ministry of Health:
The Ministry of Health’s (MOH) vision is to champion a healthy nation with our people – to live well, live long and with peace of mind. As an open country constantly exposed to an interconnected world, Singapore faces complex issues in public healthcare. MOH constantly grapples with new challenges brought on by an increasingly globalised world, a rapidly ageing population and rising expectations. MOH’s responses to these challenges include preventing and managing the outbreak of diseases such as SARS and Influenza A (H1 N1), designing a healthcare system that delivers care in an integrated and effective manner, growing the capacity and capabilities within the sector, and managing healthcare inflation. As an MOH officer, you will be involved in formulating and implementing policies that guide Singapore’s healthcare ecosystem. You will work alongside a team with varied skills and backgrounds, but with the common goals of (i) promoting good health and reducing illnesses; (ii) ensuring that Singaporeans have access to good and affordable healthcare; and (iii) pursuing medical excellence. Your work will have far-reaching impact on the health and lives of Singaporeans.
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