Director, Marketing
5 days ago
At Gain City, we deliver expertise and quality solutions in air-conditioning, home appliances and consumer electronics. Established in 1981, Gain City is a trusted household name in Singapore. We take pride in our strong customer focus, innovative spirit, and commitment to service excellence. With a dynamic workforce and a network of stores and service centres island wide, we offer a vibrant and growth-oriented environment where employees are empowered to thrive, take ownership and make a real impact. Overview About the Role We are seeking an experienced and strategic Marketing Director to lead the development and execution of marketing strategies and initiatives across all platforms – digital and non-digital – for the launch of new products. In this role, you will drive market adoption, revenue growth and brand awareness for our pipeline of new products. You will act as a hands-on HOD, providing both strategic direction and operational leadership to ensure successful go-to-market execution, leveraging deep customer insight and market analysis. Key Responsibilities Lead the development and execution of marketing strategies for new product launches across all stages – from concept to commercialisation Define and communicate clear product value propositions and messaging frameworks that resonate with target audiences Act as the voice of the customer to influence product development and the overall roadmap Collaborate with key stakeholders to align marketing strategies with corporate objectives Ensure the adoption of best practices and maintain a forward-looking, data-driven approach Own the go-to-market strategy, including launch planning, channel strategy, pricing, packaging and demand generation Partner strategically with Product, Sales, Engineering and Operations to ensure alignment and successful product rollouts Ensure seamless marketing execution and brand consistency Set, monitor and report on KPIs to measure marketing impact and optimise performance using data-driven insights Qualifications and Requirements Bachelor's degree in marketing or a related field Minimum of 10 years of progressive experience in marketing, with at least 5 years in a leadership role Proven leadership experience, with a strong track record of building and developing high-performing marketing teams Demonstrated success in product launches, entering new market segments and brand development Strong experience in cost management and leading efficiency initiatives Experience in home appliances and electronic products is advantageous Excellent interpersonal and communication skills, with the ability to influence senior stakeholders and lead cross-functional initiatives What We Offer At Gain City, we are committed to the growth and development of our employees. You will be offered various learning and development opportunities and a collaborative, forward-thinking and growth-focused work environment to thrive in your career. You will also receive a comprehensive benefits package. Join Our Team If you have a proven track record in marketing leadership, strategic product launches and driving business growth, and are looking for a role where you make an impact, apply now to be a part of our growing teamNote Position may be adjusted to Assistant Director / Senior Manager based on experience Only shortlisted candidates will be notified Be careful - Don't provide your
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