Social media strategist, lianhe zaobao

2 months ago


Singapore Singapore Press Holdings Limited Full time

Social Media Strategist, Lianhe Zaobao (1-year contract) Job Type: Full-Time Category: Journalism & Content Creation We are looking for a Social Media Strategist to join the social media team in Lianhe Zaobao's China News desk. You will be expected to: Develop an innovative content strategy for our XHS, Tik Tok, and Bilibili accounts using data, audience insights, trends, and competitor research. Expand Zaobao’s reach on the abovementioned platforms by exploring new engagement methods with the Content Producers. Optimise content strategy for audience growth through SEO, multi-channel promotion, A/B testing, and content scheduling. Increase engagement by producing, testing, and optimizing diverse content formats like reels, carousels, and stories. Cultivate strong, positive, and engaging relationships with followers by responding promptly to comments, messages, and discussions. Set KPIs, track social media metrics, and produce regular performance reports for each platform and campaign. Conduct social media monitoring, research, and analysis to provide insights and recommendations, and identify new engagement opportunities; partner with the Content Producers for implementation in future content. Produce weekly reports on the latest social media trends to facilitate the team’s understanding of audience preferences and effective content categories. Stay updated on social media trends and platform-specific content types, and relay these insights to the team. Requirements: Degree in Marketing, Communications, Digital Media preferred; at least 4 years of proven experience in social media management, content strategy, or digital marketing. Effectively bilingual in English and Chinese (written and spoken) as this role is for a Chinese publication. Demonstrated expertise in developing and executing content strategies specifically for platforms like XHS, Tik Tok, and Bilibili with a focus on the Chinese audience or international content platforms. Proficient in SEO and Digital Marketing - good knowledge of SEO best practices, A/B testing, and content scheduling to optimize reach and engagement. Proficient in Social Media Analytics Tools - familiar with tools like Google Analytics, platform-specific analytics (e.g., Tik Tok and XHS insights), and social media management platforms (e.g., Hootsuite, Sprout Social). Ability to use data, audience insights, and social listening to inform content creation and promotion strategies. Has experience tracking KPIs, analyzing social media metrics, and preparing performance reports. Knowledge of the Chinese Social Media Landscape - good understanding of trends, cultural context, and audience behavior on XHS, Tik Tok, and Bilibili. Able to build rapport with the online community through engaging in discussions with humor and social media-savvy language, and responding to comments and messages. Able to adapt quickly to changing trends, experiment with new content ideas, and effectively incorporate findings from competitor and trend analysis. Has a willing-to-learn attitude, meticulous, self-motivated, and is able to work independently as well as collaboratively with various stakeholders. Interested individuals, please fill in the form and attach your resume. #J-18808-Ljbffr



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