Senior Product Manager, User Growth

11 hours ago

Singapore OKX Full time

Senior Product Manager, User Growth (US Affiliate & KOL) Join to apply for the Senior Product Manager, User Growth (US Affiliate & KOL) role at OKX We are looking for a hands‑on Growth Manager to own and scale our Affiliate and KOL marketing channels, with a primary focus on the US market. Your mission is to drive measurable user acquisition and transaction volume through your established network and data‑driven optimization. If you have a proven track record of delivering GMV growth at a leading crypto exchange or a hyper‑growth web2 platform such as Temu, we want you. What You’ll Be Doing Channel Strategy & Execution: Develop and execute the end‑to‑end strategy for our Affiliate and KOL programs in the US, focusing on GMV and ROI targets. Partner Acquisition & Management: Recruit, onboard and manage a diverse portfolio of partners, from large affiliate networks to niche KOLs and long‑tail content creators. Data‑Driven Optimization: Monitor daily performance metrics (CAC, LTV, ROI, conversion funnel) and use data to identify opportunities, troubleshoot issues and continuously optimize campaign performance and budget allocation. Cross‑functional Collaboration: Work closely with product and data teams to track user activation and conversion events, and collaborate with content and design teams to provide partners with high‑converting assets. Market Intelligence: Stay ahead of affiliate platforms, emerging KOLs and growth tactics within the US Web3 and e‑commerce landscape. What We Look For In You Proven Growth Experience: 3+ years in a performance/growth marketing role, specifically managing Affiliate and/or KOL channels. Direct Industry Experience: Prior experience at a leading cryptocurrency exchange (e.g., Coinbase, Kraken, Bybit) or a hyper‑growth e‑commerce/transaction platform (e.g., Temu, TikTok e‑commerce, Alipay). US Market & Channel Expertise: Hands‑on experience driving user growth in the US market; a tangible network of Affiliate/KOL contacts and a proven ability to get deals done; solid understanding of the user acquisition funnel and performance marketing metrics. Results‑Oriented Mindset: A history of being measured against and achieving hard GMV, ROI, or sales targets. Nice to Haves Experience with both Web2 and Web3 growth mechanics. Personal passion for and understanding of the crypto space. Experience with tracking tools (e.g., AppsFlyer, Adjust, Impact) and data analysis platforms. Perks & Benefits Competitive total compensation package L&D programs and education subsidy for employees’ growth and development Various team-building programs and company events Wellness and meal allowances Comprehensive healthcare schemes for employees and dependants Notice All official OKX vacancies are posted on this site. We are not affiliated with other third‑party job boards; listings on other sites may be inaccurate or outdated. This is the only source of truth for applications. Seniority level Mid‑Senior level Employment type Full‑time Job function Product Management Industries IT Services and IT Consulting #J-18808-Ljbffr

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