Regional Category Growth Manager

3 days ago


Singapore Heineken Full time

Job Purpose: To drive regional category growth by dynamically managing performance and triggering corrective actions, identifying repeatable solution / innovation opportunities, tailoring and commercializing repeatable solutions with operating countries (OpCos) and driving execution of piloting incubation. This role ensures that category / segment strategies are effectively adapted and executed across diverse markets, contributing to overall business success. Roles and Responsibilities: Segment Performance Management . Monitor and analyses category performance, consumer and competitor trends across region, identifying growth drivers and performance gaps, to both inform strategic decisions and trigger corrective action. Owns segment x archetype priority deployment in region. Segment / Innovation Opportunity Identification . Identifiers and prioritizes innovation repeatable solutions within each region, ensuring relevance to local consumer needs and commercial potential and ensures inclusion / adaptation of global priority lists and repeatable solution development. Regional Adaptation of Repeatable Solutions . Adapts global repeatable solutions and accelerators to fit regional market dynamics, enabling consistent yet locally relevant execution. Pilot Deployment Leadership . Leads the planning and execution of pilots to tests new initiatives, ensuring excellent execution, relevant iteration and quick scaling with and across OpCos. Incubator Execution Leadership . Ensures all OpCo incubators follow "Future Bet" / incubation principles and identifies incubation solutions above OpCo where OpCo capacity requires. Experience & Profile (What & How)What: Education : Masters / Degree level Work Experience : At least 12 years' experience Required Work Experience in field of expertise : Experience in category management, commercial strategy, brand or trade marketing ideally in a global or regional role within a multinational FMCG. Other fields of experience: New brand / Innovation commercialization, consumer and market insights and performance management, strong OpCo experience. Functional Skills : Strong commercial acumen including Commercialisation of new brands and innovation, complex stakeholder management Travel : Open to travel 20% of the time How: Manage relationships with regional and global stakeholders, communicates with clarity and influence across levels and cultures. Cross-functional collaboration, influencing without authority, agile execution #J-18808-Ljbffr


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