Achieve Career Consultant Pte Ltd | Product Marketing Executive
2 weeks ago
Job Description:
Assist in implementing the annual marketing strategy for the assigned product portfolio, considering segmentation, pricing strategies, and other relevant marketing concepts.
Develop and execute marketing plans to drive sales growth, market share, and profitability, aligned with annual sales objectives.
Conduct consumer insights research to inform brand development strategies.
Identify potential growth opportunities and create strategies to capture market share in targeted segments.
Build and maintain strong relationships with Key Opinion Leaders.
Support the launch of new products when necessary.
Assist in monitoring and ensuring effective use of the marketing A&P budget.
Collaborate with the sales, supply chain, and regulatory teams to ensure successful execution of marketing plans and maximize return on marketing investments.
Provide bi-weekly updates on:
(a) Sales trends and portfolio performance
(b) Progress of execution plans
Support the sales team through joint field visits at least two days per month (bi-weekly).
Perform any other tasks assigned by the supervisor or management.
Job Requirements:
A diploma or degree in Business, Marketing, Digital Marketing, Life Sciences, or Pharmacy.
1 - 2 years of experience in product management and brand marketing, preferably within the FMCG or Pharmaceutical Consumer Healthcare sectors.
Experience or knowledge of Digital Marketing is advantageous.
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