Marketing Executive
5 days ago
Marketing Executive (Campaigns, Events)
Leading power generation company
Duration: 12 months extendable/convertible
Working Location: Somerset (walking distance from MRT)
Working hours: 08.30am – 6.00pm (Monday to Friday)
Job Summary
This role will play a key part in developing and executing marketing strategies and campaigns. This role involves analyzing customer survey insights, evaluating the performance of both online and offline campaigns, coordinating marketing activities and ensuring campaigns run smoothly and efficiently in a fast-paced environment.
Job Responsibilities
Develop, propose, and execute marketing campaigns across various channels (online, roadshow, events, etc) ensuring alignment with business goals
Collaborate with cross-functional teams to refine strategies and improve campaign outcomes
Monitor market trends and competitor activities to identify opportunities and gaps
Provide data-driven recommendations to optimize campaigns
Analyze customer insights and segmentation for more targeted marketing strategies
Track, analyze, and report on key marketing performance metrics for both online (e.g., lead generation, conversion rates, website traffic) and offline activities (e.g., roadshow/ reseller signups, event attendance, customer engagement, survey insights)
Create and maintain marketing dashboards for real-time performance insights
Support the Marketing Manager in generating weekly and monthly reports on campaign performance, trends, and budget effectiveness
Assist in tracking and managing marketing budgets, ensuring cost-effectiveness
Any ad-hoc duties that will be assigned from time to time
Job Requirements
Degree in Business/ Marketing or related field
At least 2 years of experience in marketing or similar roles
Strong analytical skills with experience and familiarity with marketing tools (e.g. Google Analytics)
Excellent written and verbal communication skills
Ability to manage multiple projects and deadlines in a fast-paced environment
Proficiency in MS Office (Excel, Word, PowerPoint) and marketing platforms (e.g. MailChimp, GoogleAds, etc); knowledge of Canva is a bonus
Team-oriented with strong interpersonal skills
Possesses a proactive, can-do attitude with results-oriented mindset
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