Marketing and Branding Manager

1 week ago

Singapore EIGEN ENERGY PTE. LTD. Full time

Eigen Energy is a systems integrator for solar energy and electric vehicle charging infrastructure, with technical competencies in engineering and construction, energy management, software engineering and cross platform integration.We are looking for a Marketing Manager to craft meaningful content and create marketing campaigns that drive traffic and boost user engagement. The role reports directly to the Director.Job Scope: Increase brand awareness, brand recognition and recall, and develop strategies to improve lead generation, customer retention and loyalty Coordinating marketing strategies with the business development units, finance, and operations team Developing and managing the marketing department's budget Overseeing branding, advertising, and promotional campaigns while managing lead generation via various organic and paid acquisition channels Develop brand guidelines, defining and maintaining the brand's visual identity, including logos, colours, typography, and overall brand aesthetics. Produce valuable and engaging content across all marketing channels through analysing consumer behaviour Measure and report on the performance of marketing campaigns, gain insight and assess against goals Requirements: Diploma in Marketing or relevant field. Knowledge of website analytics tools Setting up and optimising Google Adwords campaigns A sense of aesthetics and a passion for copy and corporate communications Experience in identifying target audience, and developing collaterals that engage Apt in social media engagement and marketing While skills and experience are important, we place equal importance on a candidate's resourcefulness, adaptiveness and the ability to prioritise and find solutions appropriate for a situation.

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