Marketing Executive

8 hours ago

Singapore HANSFORT PTE. LTD. Full time

Working Hours : 8:30am to 6:15pm (Mon to Fri)Working Location : Boonlay Key Responsibilities / 主要职责 1. Marketing Strategy & Planning / 营销策略与规划 Develop and implement marketing plans aligned with the company's business goals. Propose and manage marketing budgets for campaigns and events. Conduct market research and competitor analysis to identify trends and opportunities. 制定并执行与公司业务目标一致的营销计划。为活动和宣传提议并管理营销预算。进行市场调研与竞争对手分析,识别趋势与机会。2. Branding & Promotion / 品牌与促销 Maintain consistent brand image across all platforms and materials. Plan and execute promotions for new product launches, seasonal menus, and special events. Design and coordinate in-store marketing materials (posters, banners, menu inserts, etc.). 确保品牌形象在所有平台和宣传材料中保持一致。策划并执行新产品、季节性菜单及特别活动的促销。设计并协调店内宣传材料(海报、横幅、菜单插页等)。3. Digital Marketing / 数字营销 Manage social media accounts (Instagram, Facebook, TikTok, etc.). Plan and schedule regular posts and online campaigns. Monitor and respond to customer reviews and feedback online. 管理社交媒体账号(如Instagram、Facebook、TikTok等)。规划与安排定期发布内容及线上广告活动。监控并回复线上客户评价与反馈。4. Content Creation / 内容创作 Work with designers and photographers to create appealing visuals. Write creative captions, product descriptions, and marketing copy. Plan monthly social media content calendars. 与设计师及摄影师合作,制作吸引人的视觉内容。撰写创意文案、产品描述及营销宣传内容。规划每月社交媒体内容日程。5. Customer Engagement & Loyalty / 客户互动与忠诚度 Develop and manage customer loyalty programs and feedback systems. Organize in-store events, sampling, and influencer collaborations. Encourage and monitor Google Reviews and social engagement. 制定并管理客户忠诚计划与反馈系统。组织店内活动、试吃及网红合作。鼓励并监控谷歌评价及社交互动。6. Sales Support / 销售支持 Support store promotions with digital ads. Track campaign performance and report results. Prepare monthly marketing reports for management. 为门店促销提供数字广告支持。跟踪活动表现并汇报成果。编制月度营销报告供管理层参考。7. Collaboration & Coordination / 协作与协调 Work closely with operations, production, and design teams. Liaise with vendors, media partners, and agencies for marketing activities. 与运营、生产及设计团队紧密合作。与外部供应商、媒体及广告公司协调营销活动。Requirements /要求 Diploma/Degree in Marketing, Communications, or related field. At least 1–3 years of experience in F&B, retail, or hospitality marketing. Strong understanding of social media and digital advertising. Creative and proactive with good communication skills. Proficient in Canva, Photoshop, or similar design tools (preferred). Photography/videography skills are a plus. 市场营销、传播或相关专业文凭/学位。具有1–3年餐饮、零售或酒店行业营销经验。熟悉社交媒体及数字广告操作。具备创意思维和良好的沟通能力。熟练使用Canva、Photoshop等设计工具者优先。具备摄影/视频制作技能者更佳。#J-18808-Ljbffr

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