Senior Marketing Specialist

15 hours ago

Singapore Synpulse Full time

Join to apply for the Senior Marketing Specialist role at Synpulse . We are an established, globally active management consulting company with offices in Switzerland, Germany, Austria, UK, USA, Singapore, Hong Kong, the Philippines, Australia, Indonesia and India. We support our clients across all project management stages from strategy development to technical implementation, creating sustainable added value through business and technology expertise. About the job We need a strategic, proactive, and dependable Senior B2B Marketing Specialist to lead marketing initiatives for the Singapore office and act as deputy to the Head of Marketing, APAC. This hands‐on leadership role requires independence, ownership of campaign execution, event strategy, and stakeholder engagement in a fast‐paced environment. Responsibilities Lead and execute B2B digital marketing campaigns across organic and paid channels, focusing primarily on LinkedIn for brand building, lead generation, and thought leadership. Develop content and campaign strategies aligned to Singapore's business priorities in banking, insurance, and product offerings. Manage multi‐channel distribution across LinkedIn, YouTube, Twitter and owned channels to amplify reach and engagement. Localise APAC and global campaigns to suit the Singapore market, ensuring messaging resonates with local audiences and senior decision‐makers. Own content calendars, targeting strategies, performance tracking and optimisation. Translate complex financial and technical topics into clear, compelling narratives for C‐suite and business leader audiences. Plan and deliver executive‐level B2B events, including roundtables, luncheons and client engagements that drive pipeline growth. Manage event strategy, logistics, branding, communications and post‐event follow‐up. Use Salesforce Pardot, LinkedIn Campaign Manager, Google Analytics, Craft CMS and other platforms to track and optimise performance across campaigns. Analyse data to evaluate ROI, audience engagement and lead quality; apply A/B testing, funnel analysis and performance reporting to drive continuous improvement. Contribute to budget planning, forecasting and performance reporting with a data‐led approach. Represent marketing in cross‐functional planning forums and engage confidently with senior internal and external stakeholders. Identify and implement opportunities to automate workflows and scale marketing impact. Support team culture and process improvement initiatives to strengthen operational efficiency. Act as deputy to the Head of Marketing, APAC, ensuring smooth execution of strategic initiatives and business continuity. Qualifications Bachelor's degree in Marketing, Communications or related discipline (Master's preferred). Minimum of 5 years' B2B marketing experience with a strong understanding of the Singapore market. Proven expertise in LinkedIn strategy and campaign execution, including organic amplification and paid campaigns. Experience in

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