Campaign Analytics Executive

3 days ago

Singapore Shopee Full time

Campaign Analytics Executive - Regional Marketing
About The Team: The Shopee Regional Marketing Campaigns team drives commercial success on Shopee and Shopee Mall. We manage end-to-end campaign execution, including Mall campaigns, Brand campaigns, and major platform-wide events like Double Digit campaigns. Through frequent analysis, we optimise performance and efficiency, ensuring data-driven decision-making. We lead strategic projects that drive commercial impact and operational efficiencies aimed at continuously refining our approach to stay competitive in the evolving e-commerce landscape.
Job Description
Assist in the planning, execution, and optimisation of major campaigns, ensuring alignment with business objectives and delivering high-impact results
Cross-functional collaboration with regional and local stakeholders (including Product Managers, Marketing Teams, Business Intelligence Teams) to prepare for campaigns and ensure system stability
Collaborate closely with local teams to consolidate and assess monthly campaign targets, understand local marketing strategies and key campaign objectives
Support campaign days by actively monitoring performance metrics and budgets to ensure optimal results
Conduct in-depth analysis of campaign performance, regularly monitor platform initiatives and work with local teams to review campaign initiatives and identify areas to drive growth
Analyze campaign and platform data to generate insights, track KPIs, and prepare reports to guide continuous improvement
Support ad-hoc projects as needed
Requirements
Bachelor’s Degree in any field
At least 1 year of working experience
Strong numerical abilities - comfortable with handling large amounts of data and proficient in advanced formulas
Strong data analysis and interpretation, alongside attention to detail
Reliable and good team player who enjoys working in a dynamic environment
Good communication skills and able to work with multiple stakeholders
Flexibility to work occasional overnight shifts and weekends during peak campaign periods. Additional hours will be compensated accordingly.
Able to manage multiple priorities simultaneously, demonstrating strong project management skills and the ability to adapt quickly in a fast-paced environment.
Strong ability to work under pressure
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Business Development and Marketing
Industries: Internet Marketplace Platforms and Technology, Information and Internet
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