Public relations

7 days ago

Singapore VTECH GLOBAL PTE. LTD. Full time

Role Description: We are looking for a Public Relations & Communications Executive to assist on our brand’s public and media relations globally across various regions. You will report to our Public Relations & Communications Assistant Manager. 1. Public & Media Relations: Manage & execute company’s public relations efforts, corporate communications, external publicity through editorials, events, market and media research. Write, edit, and review all media content and press releases. Strategize and translate brand and key messages into compelling stories and thought leadership pieces. Identify external opportunities and platforms to strategically deploy publicity efforts. Devise a plan to address unfavourable press coverage or misinformation. Build and maintain a strong and harmonious relationship with global and regional key media to continuously improve and maximize public relations coverage and brand awareness. Provide advice and briefs to teams meeting with a Mandarin-speaking target audience. Support Company media management. Initiate, assist, and oversee communication materials including but not limited to press releases, press kits, speeches, interviews, responses to customers/stakeholders, talking points, and fact sheets. Deliver relevant thought-leadership stories and insights to targeted audiences in the financial and fintech industry. Track, analyze, and influence media trends on a global basis, including an in-depth understanding of regional differences. Keep up with media and audience opinions regularly. Proactively leverage news-making moments, milestones, and impacts to drive awareness and interest with target audiences, influencers, and decision-makers. 2. Internal Communications: Develop, implement, oversee, and manage internal communications efforts. Work with internal stakeholders to develop key messages to support effective media engagement plans. 3. Editorial/Copywriting: Review communication materials & translations including but not limited to text speeches, high-level presentations/conference materials, CEO’s festive/corporate/performance results messages, agency circulars, product marketing materials, and customer letters/SMS. 4. Events: Coordinate top management involvement and events in terms of producing speeches, reviewing visual aids/printed materials, logistics, media briefing, managing media invites, etc., when required. 5. Corporate Publication: Coordinate look & feel and CEO messaging in financial reports, boilerplate, awards announcements, etc. 6. Special Projects: Represent in company-level special projects and ad-hoc campaigns, if any. Collaborate with other teams such as Global & Regional marketing and in-house designers to create promotional content. Explore creative communications strategies to reach Mandarin-speaking customers and customers from China. Prepare media monitoring updates, analysis, and reporting on a monthly, yearly, and as-needed basis. Study Public Relations trends and use best practices. Regularly submit Public Relations reports. Plan annual corporate communication activities and budget plan. Occasional travel required. Requirements: Degree in Public Relations or related field is highly preferred. 1 - 2 years of relevant professional experience in Marketing Strategy & Planning, Analytics, or a similar role. Fluent in Mandarin to communicate with Mandarin-speaking associates. #J-18808-Ljbffr

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