AVP, Digital Cards Acquisition Journey Specialist, Consumer Banking Group

Overview
AVP, Digital Cards Acquisition Journey Specialist, Consumer Banking Group. This role sits in DBS’s Consumer Banking Group and focuses on delivering a frictionless credit card onboarding journey across digital and non-digital channels.
Job Purpose
This role will be responsible for the credit card onboarding customer journey across digital (online, mobile apps) and non-digital (call centre, branches) channels. Ensuring frictionless onboarding for customers across Digital channels, Credit Risk, Credit Operations and Call Centre.
Responsibilities
Digitalization of Onboarding Journey: Focus on digital channels like digibank Mobile (MB), Internet Banking (IB), and secured web pages (PWeb) for credit card applications
Customer Journey Mapping: Analyze and optimize the customer experience from application entry points to approval and post-application status checks
Understanding Application Channels: Familiarity with application methods including digibank, PWeb, and chatbots for certain applications
Cross-team Collaboration: Work with Credit Management to optimize credit approval and rules with the view of improving approval rates and customer experience; co-create and improve existing processes, develop best-in-class digital onboarding journeys with Credit Risk, Credit Operations and Call Centre, controls, technology
Integration with Other Services: Understand how credit card onboarding links with other banking services and customer profile information
Risk Management and Regulation: Clear understanding of risk management and regulations; ensure application journeys comply with applicable regulations and internal policies
Customer Exceptions Handling: Resolve customer queries and issues effectively and promptly
Requirements
Degree holder with at least 5 - 7 years of relevant working experience
Past experience leading technology projects as business owner; working with Agile squads
Experience in customer onboarding, digitisation, or a similar role in the banking or financial services sector
Knowledge of credit card products and regulatory requirements
Good analytical and communication skills with ability to manage stakeholders and partnerships
Ability to analyze customer journey data and implement process improvements
Meticulous, independent, target-oriented and self-motivated
Proven ability to multi-task, work under pressure and meet tight deadlines
Strong interpersonal and time management skills
Ability to deal with diverse stakeholders across business and technology
Can-do attitude. Keen to learn. Self starter and able to excel in ambiguity
Ability to quickly pick-up business domain knowledge
Excellent problem-solving skills and attention to detail
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
Details
Primary Location: Singapore-DBS Asia Central
Job: Product Management
Schedule: Regular
Job Type: Full-time
Job Posting: Sep 23, 2025, 3:33:52 PM
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