AVP, Digital Cards Acquisition Journey Specialist, Consumer Banking Group

Overview AVP, Digital Cards Acquisition Journey Specialist, Consumer Banking Group. This role sits in DBS’s Consumer Banking Group and focuses on delivering a frictionless credit card onboarding journey across digital and non-digital channels. Job Purpose This role will be responsible for the credit card onboarding customer journey across digital (online, mobile apps) and non-digital (call centre, branches) channels. Ensuring frictionless onboarding for customers across Digital channels, Credit Risk, Credit Operations and Call Centre. Responsibilities Digitalization of Onboarding Journey: Focus on digital channels like digibank Mobile (MB), Internet Banking (IB), and secured web pages (PWeb) for credit card applications Customer Journey Mapping: Analyze and optimize the customer experience from application entry points to approval and post-application status checks Understanding Application Channels: Familiarity with application methods including digibank, PWeb, and chatbots for certain applications Cross-team Collaboration: Work with Credit Management to optimize credit approval and rules with the view of improving approval rates and customer experience; co-create and improve existing processes, develop best-in-class digital onboarding journeys with Credit Risk, Credit Operations and Call Centre, controls, technology Integration with Other Services: Understand how credit card onboarding links with other banking services and customer profile information Risk Management and Regulation: Clear understanding of risk management and regulations; ensure application journeys comply with applicable regulations and internal policies Customer Exceptions Handling: Resolve customer queries and issues effectively and promptly Requirements Degree holder with at least 5 - 7 years of relevant working experience Past experience leading technology projects as business owner; working with Agile squads Experience in customer onboarding, digitisation, or a similar role in the banking or financial services sector Knowledge of credit card products and regulatory requirements Good analytical and communication skills with ability to manage stakeholders and partnerships Ability to analyze customer journey data and implement process improvements Meticulous, independent, target-oriented and self-motivated Proven ability to multi-task, work under pressure and meet tight deadlines Strong interpersonal and time management skills Ability to deal with diverse stakeholders across business and technology Can-do attitude. Keen to learn. Self starter and able to excel in ambiguity Ability to quickly pick-up business domain knowledge Excellent problem-solving skills and attention to detail Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements. Details Primary Location: Singapore-DBS Asia Central Job: Product Management Schedule: Regular Job Type: Full-time Job Posting: Sep 23, 2025, 3:33:52 PM #J-18808-Ljbffr