Analytics Manager

AboutWPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit About Choreograph: A Leading WPP Media Brand Choreograph is WPP's global data products and technology company. We're on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.We're endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. About Media Futures Group: A Leading WPP Media Brand Media Futures Group (MFG) is a bespoke team within GroupM made up of best in class digital, offline, and integrated media experts who work together to enhance media's contribution to Google's business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.
Role Summary and Impact As an Analytics Manager within the MFG team, you will lead end-to-end analytics projects, from initial consultation and data acquisition to delivering actionable insights that drive strategic decisions for our clients in the digital media landscape. Leveraging your proficiency in SQL and Python, along with your strong statistical understanding, you'll optimize existing analytical processes, implement improvements, and develop measurement learning agendas in collaboration with internal teams and clients. A key responsibility will be translating complex data findings into clear, impactful recommendations for both technical and non-technical audiences, presenting these directly to clients, and designing/executing tests to address key business questions. By improving efficiency, delivering high-quality, timely results, and applying advanced analytics techniques, you'll enable clients to address key business challenges and achieve measurable improvements in their digital media performance. You'll also contribute to knowledge sharing and capability building within the global analytics function, strengthening the team's expertise and contributing to a fun and engaging work environment.
Skills and Experience At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
Be Extraordinary byLeading CollectivelytoInspire transformational Creativity.
Create an Open environment byBalancing People and Client ExperiencesbyCultivating Trust.
Lead Optimistically byChampioning Growthand DevelopmenttoMobilize the Enterprise
Bachelor's degree or higher in a quantitative field (Statistics, Mathematics, Economics, Computer Science, or related discipline)
4-6 years of relevant experience in data analysis; digital media experience highly valued
Fun and easy to work with, contributing positively to team culture
Non-negotiable proficiency with SQL
Strong working knowledge of Python
Advanced proficiency with Google Sheets or Excel
Solid understanding of statistical concepts
Experience with machine learning and advanced analytics techniques (preferred)
Demonstrated ability to work efficiently with large, complex datasets
Strong analytical mindset with exceptional problem-solving capabilities
Excellent communication skills with ability to translate technical concepts for diverse audiences
Self-motivated with strong project management abilities
Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.#LI-Promoted
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