Visual and Audio Merchandising Senior Executive
3 days ago
Visual and Audio Merchandising for Store and Restaurant Presentation
In collaboration with commercial and operations teams, develop and execute store layouts, displays, and in-store presentations to maximize store and product visibility and enhance customer experience.
Implement and maintain seasonal, promotional, and thematic visual displays across all retail and dining locations.
Work closely with commercial and marketing teams to ensure brand consistency across all platforms.
Develop VM guidelines and conduct regular store audits to ensure compliance, propose improvements where necessary.
Provide training to store teams on VM best practices, ensuring high visual standards are maintained.
Implement audio plan aligning with visual display to enhance customer experience.
Graphic Display & Brand Communication
Maintain graphic content and brand materials for in-store displays, digital screens, menus, posters, and promotional materials to enhance product appeal.
Participate in the design of seasonal campaigns, signage, wayfinding graphics, and advertising visuals.
Produce materials to ensure good quality display, work with external agencies where appropriate.
Campaign Execution & Sales Support
Support the execution of seasonal campaigns, promotional events, and new store openings through impactful visual storytelling.
Collaborate with the marketing team to translate marketing concepts into compelling in-store experiences that drive conversions.
Adapt and localize global branding guidelines to suit different store formats and customer demographics.
Track VM spend ensuring expenditures align with budget
Cross-Functional Collaboration & Project Management
Work closely with buyers, category managers, and operation teams to align merchandising plans with sales strategies.
Ensure merchandising materials are delivered on time and installed efficiently across multiple locations.
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