Digital Marketing Executive

Overview
Are you passionate about digital marketing and ready to make an impact across multiple channels? If you have experience in campaign execution, content management, and performance tracking, this role is for you Join us now and help drive growth through creative and effective marketing strategies.
Responsibilities
Digital Marketing Strategy & Campaign Execution
Develop and support digital marketing strategies across SEO, SEM, email marketing, social media, and display advertising
Execute and optimise online advertising campaigns (Google Ads, Facebook Ads, etc.) to maximise ROI
Collaborate with stakeholders to align marketing execution with brand and business goals
Content Management & Online Presence
Oversee updates to the company's website and social media presence
Work with content teams to ensure alignment with brand voice and objectives
Create content that supports SEO and encourages engagement
Event Management
Organize outreach and/or run industry events to drive leads for our software and training businesses
Run client engagement events to sustain usage of our software solutions with existing clients
Affiliate Marketing
Support affiliate marketing programmes and assist in developing promotional strategies
Monitor affiliate performance and suggest optimisation improvements
Public Relations (PR)
Assist in the execution of PR strategies and relationship-building activities
Coordinate press release distribution and monitor coverage
Performance Tracking & Optimisation
Use tools such as Google Analytics and Google Search Console to analyse performance
Recommend adjustments based on data insights to improve results
Email Marketing & Automation
Implement and manage email campaigns including audience segmentation and personalisation
Optimise campaign performance based on engagement metrics
Community Building & Influencer Outreach
Support community engagement initiatives
Assist in influencer partnerships to boost brand presence
Trend Analysis & Competitive Research
Track and report on digital marketing trends and competitive landscape insights
Budget & Vendor Management
Assist in managing campaign budgets and coordinating with external vendors
Requirements
The Person:
Minimum 2-3 years of experience in digital marketing, including SEO, SEM, and social media management.
Experience with Google Ads, Facebook Ads, and other online advertising platforms.
Strong content creation skills, with an understanding of SEO best practices.
Experience in organizing events, both virtual and in-person, to drive leads and engage clients.
Familiarity with affiliate marketing programs and performance optimization.
Proficient in using tools like Google Analytics and Google Search Console for performance tracking.
Ability to manage email marketing campaigns, including segmentation and personalization
Based in Singapore - We\'re looking for talent who understands the local market to join our team
Benefits
Annual Leaves- Additional annual leave will be credited to you on a yearly basis
Medical and Insurance Coverages - We have got you covered
Subsidies - Enhancing your well-being, we offer optical and dental subsidies
Opportunities - Above training and guidance, you will have the opportunity to try, to build your confidence and become your best self, and to interact and build a strong relationship
Rocking Diversity- Play hard, work harder with people of diverse skill sets and experiences Challenge yourself to step out of your comfort zone, and you\'ll find yourself growing in way you\'d never imagine
#J-18808-Ljbffr