Divisional director, business

4 days ago


Singapore National Library Board Full time

What the role is: This is a Group Director portfolio overseeing 4 departments: Events, Sales, Investment, and Experience Design. Lead the Division to plan, design and develop Sentosa as an attractive destination to drive business outcomes. This includes leveraging investments to build Sentosa’s destination narrative, curating the island’s experience portfolio (including developing new segments), developing events as a strategy, and overseeing ticketing, sales, and promotions. What you will be working on: Drive One Sentosa Experience outcomes through use of experiential, thematic and integrative strategies on events, island investments, portfolio development and sales fronts. Champion experiential concept design and development to activate precincts (e.g. Imbiah, Sensory Scape and Palawan) and assets to enhance Sentosa’s destination value proposition (e.g. Sentosights). Active involvement in the development of the Sentosa-Brani Masterplan, particularly in areas relating to experiences and concept developments e.g. co-lead the envisioning of Brani. Oversee leasing matters and lead team to leverage this as a strategy towards designing and enhancing Sentosa’s portfolio of experiences to drive visitorship and spend. Lead the Sales team to drive local and international business to Sentosa (visitorship and spends), covering both Leisure and MICE. Build an events ecosystem on Sentosa to make the island a vibrant events hub of Singapore, with year-long events and programming (both MICE and Leisure) to drive visitorship and build affinity. Seek sponsorships and partnerships to develop and enhance Sentosa’s attractiveness and business propositions. What we are looking for: Tertiary qualifications in Architecture, Experience/Attractions Development, Business, Sales, Marketing, Events Management, Real Estate or similar. Experience in Experiential, Thematic, Interactive Design and Multi-media/Digital Technologies (e.g. Augmented/Virtual reality) related works. This includes experience in running commercial B-B and B-C portals. Experience in project management, including budget controls, schedule controls and reporting. Experience in Business Development, fronting negotiations and leading concept development. Experience in sales and marketing, with international exposure and experience preferred. Experience in handling media and industry engagements. Strong writing, communication and stakeholder management skills. About Sentosa Development Corporation Sentosa Development Corporation (SDC) was established on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry. Its charter since inception has been to oversee the development, management, and promotion of the Sentosa Island as a resort destination for locals and tourists. Under the care of SDC, the island went through a makeover to become a premier getaway with multi-faceted appeal. From business conventions to beach parties, Sentosa caters to an extensive range of needs and interests. SDC has evolved and grown over the years. It currently oversees the following business and commercial units – Sentosa Leisure Management Pte Ltd, Sentosa Golf Club, Sentosa Cove Resort Management Pte Ltd and Mount Faber Leisure Group. #J-18808-Ljbffr


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