Senior Marketing Executive

As a leading international school in Singapore, Stamford American International School (Stamford American) caters to students aged 2 months to 18 years old. With students from 79 countries and over 3000 students across two state-of-the-art campuses, we offer a dynamic educational journey emphasizing student well-being and academic excellence.

Stamford American is proud to be an IB World School, offering the full continuum of the International Baccalaureate (IB) programmes: the IB Primary Years Programme (PYP), IB Middle Years Programme (MYP), and IB Diploma Programme (DP). The school's outstanding faculty comprising more than 350 experienced and highly qualified teachers from over 40 nationalities, through a competitive recruitment process. Educators are highly skilled in their content areas and pedagogy, but equally important, they excel at building strong relationships and creating an environment where students feel safe, supported, and valued.

The school now has an exciting opportunity for a Senior Marketing Executive to join our Admissions & Marketing team.

About the Role:

The Senior Marketing Executive oversees driving the execution of the school's marketing initiatives, campaigns, promotions, events (through marketing) for quality lead generation.

Working closely with the Communications Department, this role aims to consistently share the school's vision and values through storytelling via various forms of digital and printed media.

This role contributes to support the school's enrolment targets and positioning as a leading international school in Singapore. The Senior Marketing Executive will execute multi-channel tactical marketing campaigns, generating admissions enquiries from multiple target segments.

Position Requirements:

• Minimum 4-5 years of experience in marketing
• Experienced in executing marketing campaigns for lead generation.
• Ability to craft engaging and compelling copy.
• Ability to manage CMS platform and UX/UI of the Enquiry to Classroom customer journey experience.
• Enthusiastic and passionate to join a fast-paced department and dynamic industry.
• Ability to manage workload in a fast paced environment, setting of priorities and is goals oriented.
• A committed and loyal individual who strives to meet deadlines consistently.
• A great team player with ability to multitask and work independently as well.
• Experienced in managing agencies and vendors will be an advantage.
• Experience in education and language academies will be a value-added advantage, but not mandatory for the role.
• Demonstrates the Stamford American core values - Integrity, Compassion, Ingenuity and Courage.
• Brand advocate and living the Stamford American identity

Qualifications:

• Degree level qualification in marketing, communication or related field
• Experienced in using customer databases/CRM platforms, CMS system
• Excellent written and verbal communication skills with the ability to write high quality marketing copy
• Knowledge of the full marketing mix including strategy development and planning, campaign development, measurement and tracking, optimization will be an advantage
• Analytical skills, able to interpret multiple data sets to identify trends
• A sound knowledge of online/digital marketing including website management and online advertising is preferred
• Good ICT skills (e.g. Word, Access, Excel, PowerPoint), experience of using Content Management Systems and of social media

With a commitment to safeguarding and promoting the welfare of children and young people, all potential employees undergo mandatory pre-employment background checks, and appointments are contingent upon satisfactory completion of all reference and background checks, as required by our parent organization, Cognita.
The school is an equal opportunity employer, committed to fostering a diverse and inclusive workplace where everyone is respected and valued. There is no discrimination on the basis of age, ethnicity, nationality, gender, religion, sexual orientation, family status, pregnancy, marital status, medical or mental health history, physical characteristics, or disability. All applications from qualified candidates are welcome.

Kindly note that only shortlisted candidates will be contacted for further steps in the recruitment process.