Marketing Specialist

1 week ago

Singapore ALCHEMIST WORKS PTE. LTD. Full time
Roles & Responsibilities

As a Marketing Specialist at Alchemist, you'll be responsible for strengthening our brand presence and driving both customer acquisition and retention across multiple channels. This role requires someone who is commercially-minded, analytical, and capable of shaping marketing strategies that are creative yet data-backed. You'll work closely with leadership and our creative/content teams, contributing insights, campaigns, and activations that build Alchemist's presence in Singapore and overseas.

What You'll Do

Marketing Strategy & Analysis

  • Audit current brand presence and campaigns, propose data-backed strategies
  • Monitor performance metrics (Google Analytics, Shopify, CRM dashboards) and generate actionable insights
  • Conduct market analysis and track competitive trends

Customer Growth & Engagement

  • Plan and execute marketing campaigns to grow both online and offline sales
  • Optimize customer journey and retention through CRM segmentation, loyalty, and subscription flows
  • Collaborate with operations and product teams to align marketing with new product launches

Digital Marketing

  • Manage SEO and SEM initiatives to improve discoverability
  • Plan and optimize paid performance ads across Meta, Google, and other platforms
  • Report on campaign ROI and suggest continuous improvements

PR & Communications

  • Support press and media outreach, draft communication materials when required
  • Coordinate external announcements, launches, and event communications

Influencer & Partnerships

  • Identify, engage, and manage influencer collaborations and brand partnerships
  • Track performance of partnership activities

Campaign Leadership

  • Lead cross-channel campaigns from planning through execution
  • Coordinate internal creative and content resources for timely delivery

What We're Looking For

  • 3–5 years' marketing experience (F&B, lifestyle, retail, or e-commerce sectors preferred)
  • Strong analytical skills with proven ability to interpret data and translate into strategy
  • Hands-on experience with Google Analytics, CRM/email platforms, SEO/SEM, and paid ads
  • Exposure to PR, partnerships, and campaign management is a strong plus
  • Strong communication skills and collaborative mindset
Tell employers what skills you have
CRM
Lifestyle
Leadership
SEM
Marketing ROI
Announcements
Analytical Skills
Shopify
Segmentation
online subscription
Marketing Strategy
Market Analysis
Strategy
Customer Acquisition
Digital Marketing
Brand Audit
Communication Skills
Google Analytics
SEO
subscription sales

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