Senior Manager, Digital Product Management

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands & Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen.

We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized. Primary Purpose This role sits within the Global Digital Product team, whose vision is to deliver the most engaging and inspirational shopping experience in luxury fashion. As a Senior Manager, Product Management & AI, you will own the creation of innovative, customer‑centric digital experiences across our global brands within your regions. You will own the long‑term product vision and roadmap for your regions, identify and deliver high‑impact opportunities, and partner closely with business, design, and technology teams worldwide.

You will also serve as a key product voice with senior leadership, clearly articulating strategy, priorities, and outcomes. The role reports into the Senior Director, Global Digital Product Management, based in New York and along a dotted line into the Director, SEA & ANZ IT Head.

Key Responsibilities

Product Vision & Strategy Define, champion, and execute a clear product vision and multi-year roadmap for the global digital platform in their region, aligned to customer needs and business KPIs. Continuously assess customer needs, geo‑specific market trends, and competitive insights to evolve product strategy and improve Net Promoter Score (NPS). Identify, assess, and prioritize initiatives that address customer pain points and deliver measurable business value. Lead digital innovation, exploring emerging technologies and new customer behaviours.

Drive discovery of new concepts through rapid prototyping and AI‑assisted ideation. Customer‑Centric & Data‑Driven Execution Champion customer empathy and data‑driven decision‑making by leveraging analytics, A/B testing, experimentation, and voice‑of‑customer insights. Translate insights into action by developing hypotheses, business cases, and ROI models to support prioritization and investment decisions. Monitor and optimize product performance against expectations, continuously improving both product outcomes and operational efficiency.

AI‑Enabled Product Management and Execution Leverage AI daily to synthesize customer insights, analyze trends, accelerate decision‑making, and identify optimization opportunities. Explore and apply AI‑driven solutions to enhance customer digital experience, personalization, and internal team productivity. Use AI‑powered analytics and automation to improve experimentation velocity, measurement, and roadmap execution. Partner with data science to integrate machine learning and automation.

Cross‑Functional Collaboration & Delivery Partner closely with engineering, design, marketing, customer experience, regional digital teams, and third‑party vendors to bring ideas to life. Lead a cross‑functional “tribe” team, guiding prioritization, roadmap planning, and major product releases. Utilize AI to rapidly prototype and validate ideas through experimentation. Drive global initiatives while enabling localization—translating global features into market‑relevant experiences.

Influence and align senior leadership by clearly communicating product vision, strategy, trade‑offs, and impact. Maintain clear and comprehensive product documentation, including product roadmaps, product requirements document, user stories, use cases, user flows, logic flows, and feature backlogs. Represent product initiatives with confidence across a highly matrixed, global organization. Communication & Leadership Influence and align senior leadership by clearly communicating product vision, strategy, trade‑offs, and impact.

Maintain clear and comprehensive product documentation, including product roadmaps, product requirements document, user stories, use cases, user flows, logic flows, and feature backlogs. Represent product initiatives with confidence across a highly matrixed, global organization.

Qualifications

Bachelor’s degree with 7+ years of experience in digital product management, building and scaling high‑impact consumer or commerce experiences. Strong understanding of digital platforms and technologies including Product Information Management (PIM) and Content Management System (CMS); Salesforce platform experience preferred. Proven ability to define product strategy and translate customer needs into actionable roadmaps and requirements.

Experience

with user research, analytics, experimentation, and A/B testing in an agile/scrum environment. Strong analytical mindset with comfort using data and AI tools to inform decisions. Hands‑on builder mentality—able to seamlessly shift between strategy and execution. Exceptional written and verbal communication skills, with the ability to present complex ideas clearly and persuasively.

Demonstrated success operating in ambiguous, fast‑paced, and global environments. Strong people leadership skills, including hiring, coaching, and developing high‑performing teams. Ability to collaborate and influence across diverse functions and leadership levels in a matrixed organization. High attention to detail and ability to manage multiple competing priorities with minimal supervision.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation,