
Social Content Creation Manager
4 days ago
Social Content Creation Manager
Global Fashion Brand | HQ Marketing Team
We're looking for a Social Content Creation Manager to join our in-house Marketing & Creative team. Reporting to the Director, you will lead the development and execution of social-first content that drives engagement and brand presence across global markets.
Key Responsibilities
Content Creation & Strategy
Develop high-quality social media content (videos, images, reels, etc.) in line with brand identity
Collaborate with internal teams to conceptualize and execute creative content
Maintain and manage the social content calendar aligned with product drops and campaigns
Craft compelling narratives to engage target audiences
Ensure consistent tone, visuals, and messaging across platforms
Social Media & Digital Campaigns
Plan and execute campaigns across Instagram, TikTok, YouTube, WeChat, and emerging platforms
Tailor content for regional and global markets
Leverage platform insights to optimize content and drive engagement
Influencer & Brand Collaborations
Manage influencer partnerships for both paid and organic campaigns
Oversee production of influencer-led content and activations
Identify and collaborate with creators aligned with the brand's vision
Performance Tracking & Optimization
Monitor key metrics and provide regular performance reports
Analyze audience insights to refine content strategy
Drive follower growth, engagement, and audience expansion
Event & Campaign Coverage
Lead real-time content creation during store activations, product launches, and events
Ensure timely, high-quality output for digital storytelling
Requirements
Minimum 5 years of content creation or social media experience, ideally in global fashion brands
Proficient in Adobe Creative Suite, Final Cut Pro, and other editing tools
Strong understanding of social trends, branding, and consumer engagement
Proven experience managing influencer collaborations and digital campaigns
Comfortable with fast-paced environments and international travel
Open to flexible hours; not hiring from agencies or blogshop backgrounds
Ashley Soo Li Kim | R | 05C3451
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