Senior Media Strategy Specialist

1 week ago

Singapore Castlery Full time

Join to apply for the Senior Media Strategy Specialist role at Castlery . We're rethinking homes for how people really live, and we're looking for a Senior Media Strategy Specialist to join our Growth & Intelligence Marketing team to help shape the future of living—one thoughtful detail at a time. From strategy to storytelling, Marketing powers brand and business growth at Castlery. What you'll be doing: Develop a strong understanding of country performance, business drivers, and market trends to identify early growth hypotheses. Familiarize with key data sources and tools (Power BI, Google Analytics, Ads Platforms) to support performance tracking and reporting. Contribute to target setting and budgeting discussions, performing weekly and monthly analyses to uncover opportunities and risks. Collaborate closely with country and channel teams to validate insights, drive actions, and influence business decisions. Take ownership of performance reviews, target setting, and budgeting cycles, providing forward‐looking insights that enhance efficiency and strengthen business performance. What you need to succeed: Bachelor's degree in Business, Statistics, Economics, or a related field; advanced degree a plus. At least 4 years of experience in performance marketing, media strategy, or business analytics. Strong understanding of marketing channels, especially Google and Meta, with solid grasp of key performance metrics. Skilled in analyzing complex datasets from tools such as Power BI, Google Analytics, and Ads platforms, and turning insights into strategic actions. Built for Real Life, Designed for What's Next At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change. Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy. If you believe that good homes create good lives, come build with us. Seniority level: Senior | Employment type: Full‐time | Job function: Marketing and Analyst | Industries: Retail & Home Furnishings #J-18808-Ljbffr

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