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Brand Manager
2 weeks ago
- Monitor market trends, consumer behaviors and competitive activities
- Leverages relevant consumer/customer trends and insights to build a plan and deliver against business objectives
- Leads the development and implementation of annual brand strategy with clear outlines of goals, objectives, tactics, and metrics that align with the overall organization's vision, mission, values, and support overall business strategy and objectives.
- Monitor and evaluate performance and effectiveness of the brand strategy and plan, making adjustments as needed.
- Monitor and report marketing campaign performance with clear assessment on KPIs and ROIs
- Translates brand elements into plans and go-to-market strategies, ensuring consistency across different deployment touchpoints
- Manages local product adaptation in compliance with global/regional guidelines
- Manages external communication activities (including social media) and maintains relationships with local media, all in line with global communication and media strategy guidelines.
Qualifications
- Bachelor's degree in Business, Marketing, or related field
- Proven working experience as an Assistant Brand Manager, with a minimum of 5 years of relevant experience, or as a Brand Manager with 1 to 2 years of relevant experience.
- Proven ability to develop brand and marketing strategies with the ability to execute the plans into actions
- Strong analytical skills partnered with strategic reasoning skills and a creative mind
- Strong leadership, collaborative, and communication skills
- Solid business acumen with experience of brand P&L responsibilities
