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Digital Marketing Specialist, Communications

2 weeks ago

Singapore OCBC Bank Full time

Job Description - Digital Marketing Specialist, Communications & Digital Marketing - 1 Year Contract IN)
Description
Bank of Singapore opens doors to new opportunities.
Start your career with Bank of Singapore as a Digital Marketing Specialist (1 Year Contract)
Bank of Singapore is looking for a Digital Marketing specialist to help drive its digital marketing strategy and support its rapid business growth with a focus on lead generation. In this role, you will be part of the Communications and Digital Marketing Team and will work closely with internal stakeholders, agencies, and vendors to implement digital marketing efforts in the region, including counterparts in Hong Kong. You will be given ample opportunities to upskill yourselves through on-the-job training and external courses to further hone your digital marketing and data analytics skillsets. If you are a driven team player looking to take the next step in your career, this is the opportunity for you.
Main Duties:
Plan and execute all social media digital campaigns for Bank of Singapore to drive brand engagement and generate leads.
Measure and report performance of all digital campaigns on social media, and assess against goals (ROI and KPIs).
Generate social media campaign performance reports, understand analytics to identify trends and insights, and optimise spend and performance based on the insights.
Manage campaign budget and ensure optimum deployment of budget.
Conduct social listening research and competitor benchmarking.
Conduct keyword research, optimising on-page and technical SEO elements, and developing a content strategy to enhance organic search visibility.
Perform SEO audits, monitor performance metrics, and competitor analysis as well as collaborate with other stakeholders to implement SEO enhancements.
Oversee the Bank's official social media channels including content curation and calendar.
Explore and onboard innovative solutions and digital marketing technology to improve digital marketing performance and experience.
Qualifications:
Minimum 5 years of proven working experience in social/digital marketing including content marketing, social and digital ad campaigns to drive traffic, engagement, and conversion.
Solid knowledge of SEO, SEM, website analytics tools as well as the latest trends and best practices in social media marketing.
Exceptional written/verbal skills and content development skills.
Proficiency in Adobe Software (i.e., Photoshop) and Microsoft Office (i.e., Excel, PowerPoint).
Experience in Graphic Design will be an advantage.
Knowledge of website design, HTML5, UX is a bonus.
An independent, resourceful, result-oriented and analytical thinker.
Ability to work under pressure and tight deadlines.
Able to work closely with the internal and external teams to ensure timely execution.
Strong communication skills and positive can-do attitude.
Strong adaptability and a desire to pursue and grow your career in a dynamic working environment.
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