Digital Media Marketing Manager

2 days ago

Singapore ISERIOUS PTE. LTD. Full time

Key Responsibilities
Digital Marketing Strategy
Develop and implement digital marketing strategies tailored to the beauty industry, focusing on brand awareness, community engagement, and e-commerce growth.
Manage multi-channel campaigns across social media, search engines, e-commerce platforms, and influencer networks.
Content & Brand Communication
Create and oversee engaging beauty-related content (short videos, tutorials, lifestyle visuals, campaigns) that resonate with target audiences.
Ensure brand consistency across all digital touchpoints, including website, social media, and e-commerce platforms.
Social Media & Influencer Marketing
Drive growth and engagement across key platforms (Instagram, TikTok, Facebook, Xiaohongshu, etc.).
Identify and collaborate with beauty KOLs/KOCs to strengthen brand visibility and product adoption.
Performance & Growth Marketing
Plan and manage paid media campaigns to boost traffic, conversion, and customer acquisition.
Analyze campaign performance, track KPIs, and optimize strategies to improve ROI.
Market Trends & Consumer Insights
Monitor beauty industry trends and consumer behavior to adjust digital marketing tactics.
Conduct competitor benchmarking to maintain a strong market positioning.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field.
+3 years of experience in digital marketing field.
Strong track record in social media management, influencer marketing, and e-commerce promotion.
Hands-on experience with beauty-related content creation and storytelling.
Familiar with digital tools such as Google Analytics, Meta Ads, TikTok Ads, or equivalent.
Creative, data-driven, and detail-oriented with strong project management skills.
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