Product Marketing Manager, Digital Content

2 days ago

Singapore Singtel Group Full time

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An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say..."Hello BIG Possibilities".
Be a Part of Something BIG
We're looking for a passionate and driven
Product Marketing Manager
for Digital Content and Mobile VASes
to lead the marketing strategy for Singtel's
CAST platform , the world's first digital app marketplace to enjoy best discounts and manage all your digital apps. The range of digital services includes Video apps, Mobile Security, Digital Content, and 5G Value-Added Services (VAS). This role sits at the intersection of product, marketing, and digital experience – perfect for someone who thrives on bringing innovative digital products to life and driving growth in a fast-paced environment
Make an Impact by
:
Owning and executing go-to-market strategies for CAST products (e.g., Video, Mobile Security, Digital Content, 5G VAS), driving adoption across Singtel's consumer channels.
Develop compelling product positioning, messaging, and value propositions tailored to customer segments.
Plan and launch new CAST product packs in collaboration with Content Partnership and Product Development teams — including pricing, packaging, and channel enablement.
Use customer insights and market research to identify trends, customer pain points, and opportunities for growth.
Drive usage and monetisation of by optimising the digital purchase journey, improving conversion rates, and enhancing user experience.
Partner with Product, IT, and Customer Care teams to improve onboarding, provisioning, and service activation experiences.
Track, analyse, and report on key performance indicators (e.g. gross adds, activation rates, digital conversions) to inform strategy and continuous improvement
Skills for Success
Min Degree with 5 years of experience in in marketing / business domain
Experienced in business case modelling
Experienced in working with multiple teams to deliver major projects or feature updates, especially with IT and Product Development teams
Proficiency in negotiating new business deals and managing different stakeholder interests (would be a plus)
Experienced in running Go-to-market campaigns
Rewards that Go Beyond
Full suite of health and wellness benefits
Ongoing training and development programs
Internal mobility opportunities
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
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