Marketing Executive

3 days ago

Singapore Annexion Partners Full time

Overview
We are seeking a highly skilled Content Marketing Specialist to drive awareness and branding for a critical facilities IT security firm based in Singapore. As a key member of its marketing team, you will leverage your expertise in B2B marketing to develop and execute content strategies that resonate with the brand's target audience and elevate its brand presence in the local market.
The successful candidate will have a strong background in content marketing, with a focus on B2B marketing, and a deep understanding of the IT security industry. You will be responsible for creating high-quality, engaging content that showcases our expertise and thought leadership in critical facilities IT security. Your goal will be to increase brand awareness, generate leads, and drive business growth through innovative content marketing initiatives.
If you are successful, you will enjoy the following:
Competitive salary and benefits package
Opportunity to work with a leading critical facilities IT security firm in Singapore
Collaborative and dynamic work environment
Professional development and growth opportunities
Key Responsibilities
Develop and execute content marketing strategies that align with our business objectives and target audience needs
Create high-quality, engaging content (blog posts, articles, whitepapers, case studies, etc.) that showcases our expertise and thought leadership in critical facilities IT security
Manage and maintain our company blog, social media channels, and other content platforms
Collaborate with cross-functional teams (sales, product, etc.) to ensure alignment and maximum impact
Conduct market research and analyze industry trends to stay up-to-date on the latest developments and best practices
Measure and report on content performance, making data-driven decisions to optimize and improve content marketing initiatives
Plan, coordinate, and execute events (webinars, workshops, conferences, etc.) to showcase our expertise and build relationships with key stakeholders
Key Requirements
3+ years of experience in content marketing, with a focus on B2B marketing
Strong understanding of the IT security industry and critical facilities sector
Proven track record of creating high-quality, engaging content that drives results
Excellent writing, editing, and communication skills
Ability to work independently and collaboratively as part of a team
Strong analytical and problem-solving skills, with experience in measuring and reporting on content performance
Familiarity with content management systems and social media management tools
Experience in event management, including planning, coordination, and execution
Experience with SEO optimization and keyword research
Knowledge of graphic design and video production principles
Certification in content marketing or a related field
Benefits
If you are interested to find out more, apply now
Job Details
Seniority level: Associate
Employment type: Full-time
Job function: Marketing, Writing/Editing, and Public Relations
Industries: Information Services, Technology, Information and Media, and Computer and Network Security
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