
Assistant Marketing Manager- Tik Tok Marketing
2 weeks ago
Job Summary: Contract
We\'re looking for a creative and data-driven TikTok Marketing Specialist (Contract).
The ideal candidate will be responsible for a creative, data driven marketing role to develop, execute and optimize campaigns on TikTok. It will be focus on content creation, influencer partnerships, trend analysis, ad management, performance tracking and community engagement to build brand presence and drive business goals.
Overview
Contract role focused on planning, executing and optimizing marketing campaigns on TikTok, including content creation, influencer partnerships, trend analysis, ad management, performance tracking and community engagement to achieve brand and business goals.
Content and Campaign Management
Develop and execute TikTok content strategies.
Create video content aligned with brand tone and current trend.
Manage TikTok marketing and sales campaigns to maximize traffic, reach and conversions.
TikTok Shop & Sales Activation
Manage TikTok Shop campaigns.
Optimize TikTok Shop performance (traffic, conversions, ROI).
Collaborate with e-commerce team to align TikTok campaigns with overall sales strategy.
Live Streaming Management
Collaborate with ecommerce team to design Live stream campaigns.
Host / co-host regular TikTok Live sessions to promote products/campaigns.
Prepare live stream scripts, product demos, and engagement activities to maximize conversions.
Monitor and analyze livestream performance.
Community and Influencer Engagement
Manage TikTok community, engage with followers and build strong online community around the brand.
Work with local influencers/KOLs to co-create content and livestream events.
Stay updated on TikTok trends and viral challenges.
Performance Monitoring and Analysis
Track and analyze key performance metrics across TikTok content, ads, TikTok Shop, and livestreams.
Deliver reports and insights to management for campaign optimization.
Qualifications
Degree or Diploma in Marketing, Business Administration or related disciplines from an accredited institution.
Min 3 years of relevant experience.
1-2 years of experience in ecommerce and marketing in consumer goods.
Knowledge and Skills
Demonstrate competence in use of video editing programs and Microsoft Office software suite (PowerPoint, Word, Excel)
Strong understanding of the digital video and advertising space
Excellent content creation, writing, and storytelling abilities
Proven ability to develop and execute marketing strategies
Strong analytical skills to interpret data and drive action
Excellent communication and collaboration skills
Passion for TikTok culture, trends, and the future of video
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