Regional Product Associate Director

2 weeks ago

Singapore Publicisgroupe Full time

Company description Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands, and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips. Go ahead, the world is waiting. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore are Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of passionate, purposeful, and progressive creative agencies in Singapore, including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, comprising global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven practices that help our clients navigate the modern media landscape. Our other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and provide comprehensive commerce experiences. Overview As Regional Product Associate Director, you will support the Regional Lead in implementing and delivering our growth plan across APAC markets, focusing on evolving our digital and emerging technology offerings. Your role will be primarily internal, working with local teams to identify, create, and market new solutions aligned with our growth objectives, and engaging with agency teams to help them understand and navigate our offerings regionally. You will also meet with clients periodically for similar purposes. Key initiatives include: Developing and evolving the Guaranteed outcomes offering, with bespoke models for key clients Building and marketing scalable new product offerings such as Connected TV, D-OOH, Commerce, and Gaming Providing thought leadership on industry updates Managing the end-to-end product lifecycle: research, planning, evaluation, packaging, marketing, training, and enhancement The role requires understanding local market landscapes across APAC and fostering collaboration with local teams. The goal is to support regional growth while considering local challenges and needs, and to set a consistent regional strategy. Communicate the team’s product value proposition, partnerships, and processes effectively to support current and prospective agency accounts Assist the Regional Lead with tracking, updates, and insights for regional and global teams Maintain detailed reports and analyses on regional growth at market and client levels Compile a solutions directory for the region with detailed summaries of offerings Launch and oversee a regional taskforce to promote collaboration and development of solutions, linking to existing councils Identify, develop, and improve solutions in collaboration with local teams, aligning with regional strategic priorities Act as regional point of contact for

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