Marketing Senior Manager

Description Key Responsibilities Strategic Leadership & Planning Develop and execute integrated marketing strategies that strengthen brand equity, drive app user acquisition, and support business objectives. Lead and align multiple marketing sub-divisions to ensure strategic cohesion and efficient collaboration. Manage marketing planning, budgeting, and ROI analysis to achieve measurable outcomes. Branding & Campaign Management Plan and execute high-impact branding campaigns that reinforce market leadership and drive awareness. Oversee campaign conceptualization, execution, and optimization across digital, social, and offline channels. Ensure excellence in media fulfilment, supporting both internal teams and external clients with strong creative delivery and performance. Drive success on TikTok and other emerging platforms through trend-based content, storytelling, and community engagement. Explore creative campaigns such as blind box activations, PR stunts, and interactive engagements that capture public attention and generate buzz. Explore offline initiatives, including event collaborations, brand activations, and experiential campaigns that strengthen brand visibility. App User Acquisition & Organic Growth Develop and implement strategies to grow app users through organic channels, leveraging PR, partnerships, and content ecosystems. Work closely with Product and Growth teams to improve acquisition funnels and user retention through community engagement and organic strategies. Use analytics and attribution models to identify high-performing initiatives and scale effectively. Partnerships, Influencer Marketing & PR Build and nurture long-term media and influencer partnerships to extend marketing reach and strengthen brand credibility. Negotiate and manage partnership agreements with media houses, agencies, and brand collaborators. Develop influencer strategies that balance short-term impact with sustainable relationship-building. Oversee public relations efforts, including press communications, interviews, and thought leadership opportunities. Content, Video & Social Media Production Lead creative content and video production to deliver engaging storytelling aligned with marketing objectives. Supervise content strategy for all digital and social platforms, ensuring consistent tone, visuals, and message alignment. Champion innovative formats such as short-form video, interactive campaigns, and community-driven content. Innovation & Technology Champion the adoption of AI and emerging marketing technologies to enhance performance and workflow efficiency. Continuously stay ahead of marketing trends, exploring new tools, formats, and consumer engagement methods. Foster a culture of innovation and experimentation within the marketing team. Marketing Operations & Team Development Oversee marketing operations to ensure efficiency, timely execution, and accurate performance tracking. Mentor and develop team members across all marketing functions to nurture talent and strengthen leadership depth. Collaborate with the Head of Marketing on strategic direction, structure optimization, and team alignment. Requirements 6+ years in marketing, with at least 2 years in a leadership role driving transformation or scaling teams. Proven success in tech or startup environments, preferably in consumer-facing businesses. Strong track record in both performance marketing and brand building. Regional experience across Southeast Asia is a plus. Deep knowledge of digital marketing, content, social media, and video production. Analytical, commercially minded, and comfortable working with KPIs and ROI metrics. Entrepreneurial, adaptable, and thrives in high-growth, fast-moving environments. #J-18808-Ljbffr Industry Other Category Marketing & Media Sub Category Product & Brand Marketing