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Senior Analyst, Experience

3 weeks ago

Singapore Assembly Global Full time

Overview
We are Assembly – the modern alternative agency that combines data, talent, and technology to drive growth for leading brands around the world. Our diverse, global community of 1,600+ experts operates in more than 20 markets and uses STAGE, Assembly's privacy-centric data platform, to surface insights that become actionable brand opportunities. We're committed to leaving the world better than we found it through measurable social and environmental impact work.
Assembly was named The Drum's APAC Media Agency of the Year in 2021.
Who we're looking for
The Senior Analyst, Experience & Activation (Performance Marketing Specialist) will work closely with the line manager and accounts director to support servicing our clients. The digital analyst will run end-to-end paid search campaigns and gain exposure to platforms such as Naver.
Responsibilities
Execution Support & QA
Localize and proofread Korean search keywords, ad copies, and extensions to ensure accuracy, brand alignment, and adherence to platform policies.
Build and execute end-to-end Naver Search and Brand Search campaigns, ensuring correct taxonomy, tracking setup, and campaign structure.
Support campaign setup across Google Ads and Naver, applying finalized taxonomy, naming conventions, and structure.
Double-check CIDs, tracking tags, ad extensions, and audience layering to ensure full campaign integrity.
Conduct pre-launch QA (on budgets, targeting, and ad statuses) to ensure campaigns are error-free.
Verify promotional accuracy with the client and flag issues proactively.
Set up and track A/B test performance, and flag optimization opportunities based on CTR gaps or conversion drop-offs.
Monitor Korean search trends and platform updates, surfacing insights that inform future strategy.
Work closely with the Search Lead & Impact team to ensure timely execution of deliverables.
Liaise with the client for campaign brief, keyword approval, copy QA and previews.
Participate in weekly status meetings and present key optimizations or blockers.
Share summaries of platform changes that may affect SEM delivery or tracking.
Reporting & Performance Monitoring
Pull and analyze weekly SEM performance reports (traffic, CTR, CPV, ROAS, conversions) for Naver and Google KR campaigns.
Partner with the Search Lead to derive insights and contribute to QBR narratives—translating performance data into actionable next steps.
Maintain pacing dashboards and highlight any anomalies.
Support daily and weekly optimizations: pause underperforming keywords, adjust bids, refresh creatives and extensions.
Maintain historical tracking logs across business units for performance transparency.
Conduct QA on screenshots and reporting deliverables for POWD/POE documentation.
Qualifications
Minimally 3–4+ years of relevant digital marketing experience.
Hands-on experience with search platforms such as Google Ads and Naver Search.
Proficiency in web analytics tools such as GA4, Adobe Analytics or similar.
Strong interest in SEM and a desire to grow in performance marketing.
Excellent attention to detail, with strong numeracy and analytical skills.
Self-motivated, proactive, and inquisitive team player with strong problem-solving skills.
Confident communicator with good interpersonal and client-facing relationship management skills.
Why Assembly?
We're part of Stagwell, the challenger network built to transform marketing. We're nimble, smart, and digital-first, and we're quickly growing to take on the biggest legacy hold companies.
We care about your growth – we offer competitive salaries, annual compensation reviews, and detailed personal development plans to help you hit your goals.
We recognize and celebrate your success through company meetups, employee recognition programs, and more.
We're a people-first organization with a Flexible Time Off policy and caregiver/ parental leave policies.
We support social and environmental impact with dedicated Impact Champions and global collaboration.
We have employee resource groups to foster inclusion, diversity, and representation.
Seniority level
Associate
Employment type
Full-time
Job function
Advertising
Industries
Advertising Services
Location: Boon Lay, West Region, Singapore
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