Executive/ Senior Executive, Marketing

Executive/ Senior Executive, Marketing (6 months Maternity Cover)The Ascott Limited is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott's presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP, Preference, Quest, Vertu and Yello. Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey. As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related earnings by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds. Key Responsibilities Create marketing assets and ad copies for campaigns across digital channels, ensuring alignment with brand guidelines and campaign objectives. Coordinate with agencies, internal and external partners to plan, execute, and optimise digital campaigns, including performance testing and A/B experiments. Support marketing performance reporting, data analysis, and campaign tracking across digital social channels, providing actionable insights to improve ROI and inform future strategies. Assist in UAT testing and data validation for Performance Dashboard, ensuring data accuracy, hygiene, and smooth adoption. Collaborate with internal and external stakeholders to plan and execute global marketing initiatives, ensuring campaigns run smoothly and meet commercial objectives. Support knowledge sharing and communications, preparing training materials, reference guides, presentations, and highlighting marketing achievements. Carry out additional duties and ad-hoc projects as assigned during the cover period. Requirements Bachelor's degree in Marketing, Communications, Business, or related field. 2–4 years of experience in marketing, digital marketing, or marketing operations. Strong creative and copywriting abilities, capable of producing marketing assets, ad copies, campaign content, award submissions, and reports. Analytical mindset with the ability to work with dashboards, data, and performance metrics. Familiarity with creative tools (e.g., Canva), AI tools (e.g., Midjourney, Runway Gen-2) or willingness to learn, and digital marketing platforms (e.g., Google Analytics, Google Ads, Facebook Business Manager). Highly organised with strong communication skills; able to manage multiple projects, collaborate with agencies, and coordinate across stakeholders in a fast-paced environment. Eagerness to learn and adopt new marketing technologies and tools. Proficiency in Mandarin (spoken and written) will be an advantage, as this role may involve liaising with Mandarin-speaking stakeholders and supporting related projects. Seniority level Associate Employment type Contract Job function Marketing Industries Hospitality, Hotels and Motels, and Real Estate Notes: This is a maternity-cover role with a fixed duration. No additional role-specific boilerplate is included beyond the provided context. #J-18808-Ljbffr