Brand Ambassador

6 hours ago

Singapore BENJAMIN BARKER AUST PTE. LTD. Full time

Overview
Role Overview
As a Brand Ambassador at BBRC, you are the face and voice of our store concept. BBRC is not just another retail store — it is a space where
curated Ivy and Americana menswear, utilitarian garments, niche running brands , and accessories come together to form a unique lifestyle destination. Your mission is to bring this concept to life on the shop floor by:
Creating memorable customer experiences
Educating customers about the brands and stories behind them
Styling full looks that reflect our aesthetic
Helping to build a loyal community around BBRC
This is a role for someone passionate about culture, fashion, and connecting with people.
Key Responsibilities
Customer Experience & Styling
Provide personalised style advice and wardrobe curation for customers.
Help customers explore new brands and silhouettes they may not know yet.
Deliver a welcoming, club-like experience that sets BBRC apart from typical retail.
Brand Storytelling & Education
Learn and share the heritage, values, and design inspiration of each brand we carry.
Be a walking representation of BBRC’s style and philosophy.
Assist in visual merchandising to keep the store fresh and inspiring.
Community & Engagement
Support in-store events, brand activations, and collaborations (e.g. running club meetups, trunk shows).
Contribute ideas to engage BBRC’s growing community of like-minded customers.
Occasionally feature in or assist with content for BBRC’s social media (styling tips, lookbooks).
Feedback & Insights
Act as the “ears on the ground” — sharing what customers are asking for, what resonates, and what’s missing.
Work closely with the store manager and brand experience manager to refine store offerings and service.
Requirements
Diploma or certificate in Fashion Merchandising, Design, or related field (preferred).
Passionately curious about niche, curated fashion and open to continuous learning.
Prior experience in fashion retail, customer-facing roles, or hospitality preferred.
Passion for style and familiarity with menswear (Ivy, Americana, utilitarian, athleisure).
Excellent interpersonal and communication skills — friendly, confident, and approachable.
Ability to work collaboratively as part of a small, agile team.
Strong attention to detail with a natural eye for styling and presentation.
Open to learning and growing with the BBRC brand.
Why This Role is Different
Unlike a typical retail associate, BBRC Brand Ambassadors are:
Curators, not just sellers
— guiding customers through a unique mix of brands.
Community builders
— helping turn BBRC into a destination, not just a shop.
Storytellers
— connecting customers with the heritage and craftsmanship of our products.
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