Assistant brand manager

1 week ago


Singapore Ideals Recruitment Pte Ltd Full time

Well Established Personal Care Product MCN Company Location: Lorong Chuan MRT - 5min Walking Distance Working Timing: 5 Days / 8.45am - 6.00pm Salary: $4500 - $5500+ AWS + VB Well versed in managing brands, preferably FMCG in beauty and skincare Responsibilities: Develop and execute short/long term action plans to grow the product portfolios in terms of its brands awareness, market share and product profitability. Plan and execute ATL (above the line) and BTL (below the line) campaigns, marketing communications (online and offline) and trade marketing activities for all product portfolios under his/her responsibility Plan and manage A&P spending (Advertising and Promotion spending.) within budget assigned and ensuring ROI for each campaign Lead and execute the promotion, advertising, and marketing campaign effectively through strategic partnership alliances with agencies, vendors, and other external stakeholders to ensure successful implementation according to timeline. Conduct market research, analyze consumer’s insights, market intelligences & competitive information to develop new product idea/concepts and effective marketing plan for the assigned products/brands. Conceptualizes innovative, consumption-driving promotions that are profitable and linking promotions to advertising wherever possible to create an integrated & targeted 360-degree marketing plan Build strong brand/product presence in all distribution channels (including assisting in e-commerce at Marketplace) Work with internal stakeholders (Sales, Promoters, Finance, Warehouse) to implement marketing plans effectively according to timelines Track and monitor market trends to analyze product sales performance Requirements: Degree in in Marketing or Business Administration At least 4 years of relevant marketing working experience in the FMCG industry Experienced in managing a marketing budget and/or creative agency Candidates are encouraged to apply this position via Apply Now button with the following information in the resume: Work experiences and job responsibilities Current and Expected salary Reason for leaving Date of availability Education background #J-18808-Ljbffr



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