Content Marketing Specialist

Who We Are
Digify is a cloud-based document security and data room software that allows customers to control, protect, and track important documents after sharing them. Companies use Digify to protect confidential information for fundraising and due diligence, secure intellectual property, and protect sensitive communications. Digify is used in 138 countries today, with more than 600,000 users worldwide.
The Role
We are seeking a Content Marketing Specialist who can drive conversions and engagement through creating and managing an impactful content strategy. This is not a writing-heavy role, as we have a pool of outsourced writers, but rather a marketing-focused position requiring a strong content strategist, editor, and social media manager. You will be responsible for identifying the type of content needed to achieve our marketing objectives, ensuring it meets high-quality standards, promoting it via our marketing channels, and bringing measurable results. You should have a strong ability to edit, repurpose, and optimize content for various channels, with a focus on conversions. Additionally, you will oversee the performance of our social media strategy and develop Sales Enablement materials to support revenue growth. Since our software serves a niche B2B tech market, gaining a deep understanding of our customers, industries, and use cases will be critical to your success. Experience in B2B tech startups, product marketing, or a related field will be highly advantageous.
What You'll Be Doing
Develop a deep understanding of Digify's product, customer personas, industries, and competitors
Create and execute a content strategy focused on driving conversions, engagement, and brand awareness
Collaborate with cross-functional teams, including sales, product, and customer service, to ensure content aligns with business goals
Brief, manage and oversee external writers to scale content production while maintaining quality
Act as the final editor, ensuring content meets high standards of relevance, quality, and impact
Produce, oversee and promote content designed for specific marketing goals, such as:
SEO-optimized articles and landing page copy
Customer case studies to showcase success stories
Thought leadership pieces, whitepapers, and reports
Engaging social media content tailored for platforms like LinkedIn
Manage Digify's social media presence, including creating and promoting content, monitoring engagement, and optimizing performance
Develop and maintain Sales Enablement materials, such as pitch decks, one-pagers, and product brochures to support the Sales team
Analyze content and social media performance metrics, providing actionable insights to stakeholders for continuous improvement
Conduct interviews with subject matter experts to create authoritative and valuable content
Stay updated on content marketing trends, SEO best practices, and social media strategies to ensure Digify remains competitive
Requirements
Bachelor's/Master's degree in marketing, communications, journalism, or a related field
Strong editorial and strategic skills, with experience in content review, strategy, and optimization
At least 2 years of experience in content marketing for a tech B2B company
Proven track record of planning and executing content strategies that deliver measurable results
Familiarity with SEO principles, social media management, and marketing funnels
Experience creating and optimizing content for various channels, particularly LinkedIn
Background in product marketing and copywriting is a significant plus
Experience with backlink building is a bonus
Strong communication skills, with the ability to work collaboratively across departments
We are looking for a results-driven marketer who can lead our content strategy, elevate our social media presence, and support sales enablement with impactful materials. If you're ready to shape the narrative and drive conversions, we'd love to hear from you.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
IT Services and IT Consulting
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