Marketing Manager

2 weeks ago

Singapore HARIBO Asia Pacific Pte. Ltd. Full time

Join to apply for the
Marketing Manager
role at
HARIBO Asia Pacific Pte. Ltd.
HARIBO Asia Pacific is looking for a Marketing Manager to drive marketing excellence across the diverse Asia Pacific landscape. Reporting to the Director Marketing Asia Pacific, the role focuses on leading regional initiatives and supporting sub-regional and country teams where needed. This is a hands-on role for a strategic yet execution-driven marketer who thrives in a dynamic, multi-market environment and is passionate about consumer-centric marketing.
Key Responsibilities
Lead the development and rollout of regional marketing toolkits, campaign frameworks, cross-market brand building initiatives
Drive thematic marketing campaigns and regional product launches across priority markets
Manage and support regional projects in areas such as new product development, digital activations, media strategy and consumer insights
Oversee and track the regional marketing budget, ensuring efficient resource allocation
Manage and monitor regional marketing budgets
Partner with agencies and internal teams to implement online and offline campaigns in alignment with brand guidelines
Monitor industry trends, consumer insights and competitive activities and translate findings into concrete actions
Ensure consistent marketing execution and brand messaging across markets
Support best practices sharing across the region with internal teams and external partners
70% regional and 30% sub-regional or market level project focus
Stakeholder management across internal cross-functional teams and external agency partners
Qualifications and experience
Minimum 5 years of Marketing experience, preferably in FMCG or confectionery
Bachelor’s or master’s degree in marketing, Business, or equivalent professional qualification
Strong knowledge of the Asia Pacific consumer landscape, digital ecosystem and media environments
Brand building expertise, ideally with experience across consumer activations, new product development, communication and media
Hands-on experience in managing and executing integrated marketing campaigns, portfolio management and activations
Comfortable working in a matrix and multicultural organization structure
Experience with external agency management and supplier collaboration
Fluent in English (business level proficiency)
Strategic mindset paired with strong execution and hands-on mentality
Self-starter with high levels of motivation, ownership and independence
Flexible, open-minded team player, comfortable working across time zones and cultures
Strong analytical and organizational skills, with experience setting up processes and workflows
Excellent presentation, communication and influencing skills
Deep understanding of marketing dynamics in Asia Pacific
Plus
Additional Asian or German language is a strong plus
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing
Industries
Manufacturing
Food and Beverage Manufacturing
Retail Health and Personal Care Products
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