Sr. Staff Global Healthcare Customer Segment Marketing Manager

Overview Sr. Staff Global Healthcare Customer Segment Marketing Manager Join to apply for the Sr. Staff Global Healthcare Customer Segment Marketing Manager role at Illumina . What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible. Role purpose The Global Customer Segment Marketing role is responsible for developing, managing and executing the outbound campaign strategy, coordinating go-to-market strategy for Illumina\'s product portfolio for the Healthcare customer segment and bringing a deep understanding of the decentralized clinical genomic testing market. This key role drives growth by understanding customer needs, defining market positioning, and creating compelling messaging and go-to-market strategies across the product portfolio. It includes building short- and long-term marketing strategies, messaging and plans with prioritized tactics to drive demand across each stage of the customer journey, with global and regional coordination and deep understanding of customers, portfolio, market, and competitive landscape. Responsibilities Define and execute the global healthcare customer segment marketing strategy in alignment with the company’s business goals and ensuring a cohesive brand narrative. Lead market segmentation analysis and ensure all customer touchpoints, communications, and campaigns are customized to specific healthcare customer-sub-type needs and settings. Drive customer-centric messaging personalization by leveraging specific data, insights, and feedback. Assess performance and marketing return on investment, reporting to senior leadership with insights and recommendations for improvements. Develop deep insights into key customer segments and their unique needs, challenges, and behaviors. Define and execute tailored marketing strategies for each healthcare customer sub-type to ensure targeted, personalized engagement. Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement. Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention. Qualifications Must have at least 12 years of industry experience in Product Marketing or Product Management and a Bachelor’s degree, or a minimum of 8 years’ experience and a Master’s degree, or a minimum of 5 years’ experience with a PhD, or equivalent experience. Direct experience in B2B marketing within decentralized clinical testing, healthcare, or related industries. Proven success in global and regional customer segmentation, go-to-market strategy, and campaign execution. Strong analytical skills with the ability to convert data into actionable insights. Exceptional communication and storytelling skills. Experience working in global, cross-functional, and matrixed organizations. A minimum of a Bachelor’s degree in Marketing, Business, Healthcare, or a related field is required. Advanced degree (MBA, MS in Marketing, or scientific field) is strongly preferred and may substitute for equivalent experience. We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Illumina is an equal opportunity employer with a focus on openness and collaboration. We conduct background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered in accordance with applicable laws. If you require accommodation to complete the application or interview process, please contact The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship. #J-18808-Ljbffr