Director of Product

2 days ago

Singapore HipVan Full time

HipVan, is seeking aDirector of Product to lead the next chapter of our growth journey. This role sits at the intersection of commerce, content, and community — building out Communa, our content-led, community-first growth engine and scaling HipVan’s e-commerce platform. The Director will set the vision for product-led growth across both businesses, driving experimentation, customer engagement, and unit economics. This is a senior leadership position that combines strategic foresight with hands-on execution, and requires deep experience in growth, product, and cross-functional leadership. You will work closely with the CEO and CFO to help shape the next generational social commerce platform in the home & living space.

Key Responsibilities

  • Build the content–commerce bridge (Communa) : Develop and grow Communa as a platform that connects authentic content, community engagement, and shoppable experiences, driving both traffic and conversions for HipVan.
  • Own and drive the product vision across HipVan and Communa : Define and execute a unified product-led strategy that leverages commerce, content, and community for scale and strong unit economics.
  • Lead cross-functional experimentation : Establish a culture of rapid testing and iteration across both businesses, optimizing the entire funnel (acquisition, engagement, retention, monetization, referrals).
  • Customer empathy and market foresight : Translate deep understanding of customers and emerging digital behavior into scalable strategies that combineshopping, storytelling, and social engagement .
  • Scale growth systems : Implement frameworks, data pipelines, and playbooks to institutionalize growth experimentation across teams.
  • Analytics and insights leadership : Champion data-driven decision-making, building the systems to measure and track the impact of growth initiatives across e-commerce and content.
  • Build and mentor a high-performing product and growth team : Coach, and lead PMs and analysts, instilling structured growth practices and ownership of initiatives.

Requirements

  • 8+ years of experience in Product Management, Growth, Strategy, or related roles, preferably with at least 2+ years in leadership .
  • Proven track record of scaling consumer internet platforms (e-commerce, marketplaces, social or content/community products).
  • Strong understanding of product management and growth frameworks and how to adapt them for content + commerce ecosystems .
  • Experienced in building content/community-led growth loops , ideally with exposure to SEO, UGC, influencer/creator ecosystems, and engagement platforms.
  • Passion for blending user research, design, and commerce into differentiated customer experiences.
  • Strong data and analytics capability , able to dive deep into metrics and translate insights into strategy and action.
  • Entrepreneurial and resourceful , with the ability to operate in ambiguity and scale scrappy ideas into structured, high-impact initiatives.
  • Excellent leadership and stakeholder management skills , with experience aligning senior executives and large cross-functional teams.
  • Collaborative team player who balances strategic leadership with hands-on execution, with a focus on delivering results

Seniority level

  • Director

Employment type

  • Full-time

Job function

  • Product Management and Marketing

Industries

  • Furniture and Home Furnishings Manufacturing

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