Senior director, ccl

5 days ago

Singapore Coca-Cola HBC Full time

Reporting to: General Manager, a RTD – ASEAN & South Pacific Operating Unit Focus, Scope, & Impact Provide commercial leadership for our a RTD (alcohol ready-to-drink) category across the ASEAN & South Pacific region. Lead the a RTD Customer & Commercial Leadership strategy, including Revenue Growth Management, Route to Market, Channel Planning, market execution, Customer Development, and distributor partnerships in collaboration with our bottling partners. Key Responsibilities Lead the development of integrated commercial strategies for OBPPC, Shopper and Channel plans, execution metrics that are designed in a customer-back and consumer-centric way. Optimize our System execution across channels in close collaboration with the Franchise, Frontline Commercial and Marketing Teams, Franchise Bottlers, and other Distribution Partners based on a strong understanding of execution levers and how to optimize desired outcomes. Benchmark with industry partners to capture category, shopper, and channel insights, margin structures , translating insights into plans, and identifying right-to-win opportunities in the a RTD category. Drive commercial performance in alignment with the wider Operating Unit’s Premium portfolio objectives and deliverables, leveraging the global commercial network. Directly manage and inspire a team , including Director, Commercial Partnerships , exploring distribution partnerships, alliances, and cross-company partnerships. Define commercial execution and performance metrics and key initiatives to accelerate category growth in alignment with the Franchise teams, system, and external partners. Import and export ideas and best practices between Operating Units, partner organizations, and the broader Coca-Cola system in the a RTD Commercial & Customer Leadership domain. Experience Required 10+ years of leadership experience in commercial planning and execution with strong skills in segmentation, route-to-market, value-to-market, revenue growth management, and innovation. Experience within the alcohol industry is highly advantageous. Understanding of sales force standard operating routines, processes, and metrics. Solid analytical and conceptual skills with the ability to think from planning to execution and strong commercial and category management. Strong ability to find relevant partnerships and negotiate win-win agreements. Solid Data Interpretation skills – ability to understand complex data and explain it to Customers, Bottlers, etc., in a way that is meaningful to their business needs. Solid understanding of business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, along with advanced commercial finance skills. Strong communication and collaboration skills, highly developed project management, business development, and negotiation skills with experience in driving complex cross-functional, cross-system projects involving multiple internal and external stakeholders. #J-18808-Ljbffr

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