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Brand and marketing executive

2 weeks ago

Singapore Life Architech Full time

Key Responsibilities:
Brand Management:
Support the development and implementation of brand strategies to enhance brand equity and positioning across all sales channels.
Ensure brand consistency and alignment with the company’s mission and values across retail, e-commerce, and other distribution platforms.
Collaborate with cross-functional teams (product development, sales, and customer service) to ensure cohesive and compelling brand experiences.
Conduct regular competitor analysis and market research to stay ahead of industry trends and consumer preferences.
Assist in the planning and execution of brand events, activations, and sponsorships to boost brand awareness across all touchpoints.
Marketing Strategy and Campaign Management:
Develop and implement integrated marketing campaigns across digital, traditional media, and point-of-sale channels, tailored to specific sales platforms (retail, e-commerce, etc.).
Monitor and analyse the effectiveness of marketing campaigns, generating insights for continuous improvement in each sales channel.
Coordinate with external agencies, media, and influencers to plan and execute marketing initiatives that drive sales in all distribution channels.
Develop compelling marketing materials, including brochures, digital assets, product packaging, and point-of-sale (POS) materials tailored to each platform.
Manage partnerships and collaborations with key influencers, thought leaders, and brand ambassadors to expand reach across e-commerce, retail, and other channels.
Sales Channel Support and Optimization:
Collaborate with the sales team to ensure effective marketing support across all sales channels, including retail and e-commerce platforms.
Work closely with retail partners to design and execute in-store promotions and marketing initiatives that drive foot traffic and sales.
Ensure that e-commerce platforms are optimized for conversion, working with web development teams to enhance the customer journey and user experience.
Analyze sales data from different channels to assess the success of marketing efforts and provide recommendations for improvement.
Identify new sales channels and distribution opportunities to expand the brand’s reach and market share.
Content Creation and Management:
Oversee the development of high-quality content for various platforms, including websites, blogs, social media, and newsletters, ensuring alignment with the sales strategy for each channel.
Plan and manage social media content calendars that drive engagement and sales across different platforms.
Coordinate photo and video shoots for brand campaigns, product launches, and digital marketing content.
Digital Marketing and E-commerce:
Manage the company’s digital presence, including social media, website, and e-commerce platforms, ensuring alignment with sales objectives.
Implement SEO and SEM strategies to improve traffic and visibility across online sales channels.
Oversee the management of the company's online store, optimizing product pages, and improving conversion rates.
Track and report on key performance indicators (KPIs) for digital marketing efforts, including sales and conversion metrics for online platforms.
Market Research and Consumer Insights:
Conduct market research to gather insights into consumer behavior, product preferences, and trends across retail, e-commerce, and direct-to-consumer channels.
Use insights to inform product development and optimize marketing strategies for each sales channel.
Work closely with the sales team to understand customer needs and preferences, ensuring that marketing initiatives are customer-centric and channel-specific.
Budget and Resource Management:
Assist in managing the marketing budget, ensuring all campaigns and initiatives are cost-effective and generate a positive return on investment across different channels.
Track expenditures and provide regular reports on budget utilization, sales performance, and campaign ROI.
Requirements:
Bachelor’s degree in Marketing, Communications, Business, or have experience in related field.
Experience in brand management, digital marketing, or a related role, preferably in the health and wellness or FMCG (Fast-Moving Consumer Goods) industry.
Experience managing marketing strategies for retail and e-commerce platforms is a must.
Strong understanding of digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
Experience with e-commerce platforms and online retail marketing is highly desirable.
Excellent written and verbal communication skills, with the ability to craft compelling stories for different audiences and sales platforms.
Strong project management skills, with the ability to manage multiple campaigns simultaneously across various sales channels.
Creative thinker with strong problem-solving skills and attention to detail.
Proficiency in graphic design tools (e.g., Adobe Creative Suite) is a plus.
A passion for health and wellness, with an understanding of the traditional Chinese medicine market preferred.
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